How did JLG amplify Brand Love for McDonald’s

JLG brought together best-in-class brands and retailers around the world to celebrate McDonald’s anniversaries and consumers’ emotional connection with their McDonald’s moments. Global partners adidas and Funko, BoxLunch in the US, Snipes in Europe, Peter Alexander in Australia and Graniph in Japan created collections featuring McDonald’s Feel Good graphics and the beloved McDonaldland Characters. In addition to coveted product that sold out in days, these programs delivered hundreds of millions of social media impressions as consumers shared their love of McDonald’s and delight for the new product.

Can a children’s publishing franchise transform into a successful global consumer products brand?

Eric Carle by Joester Loria Group. How can a children’s literary classic extend to best in class products and experiences?

How did we extend flamin' hot snack brand to highly coveted merchandise?

JLG coveted “FLAMIN’ HOT” collections of fashion apparel, accessories, beauty and collectibles.

We launched a direct-to-retail partnership with Forever 21 for young men’s and juniors including fashion tops and bottoms, outerwear, statement jewelry pieces, and bold make up pallets. The two-season program was inspired by Cheetos bold Flamin’ Hot snack bags and a mash-up of vintage & current Chester Cheetah assets. A multi-tier marketing campaign including digital billboard in Times Square, influencer engagement, social media push including a consumer sweepstakes, and elevated in-store displays. Multiple items sold out within hours!