President & CEO
Debra Joester is the architect of dozens of award-winning strategic brand extension programs as well as licensing innovation in entertainment, emerging sectors and special events.
Joester held the position of President at Hamilton Projects, Inc. for 10 years, during which time she led the New York-based international licensing agency to its top position within the industry. Joester was responsible for the licensing success of the firm’s most important programs including the Jeep, Chrysler and Dodge divisions, Dr Scholl’s, Miller Brewing Company, The United States Postal Service, Coppertone and other blue chip accounts. At JLG, Joester continued to drive the global success of the Jeep brand for over a decade, and developed brand extension successes for Discovery Channel, Animal Planet, Pepsi, Mountain Dew, the Constellation beer brands including Corona and the Kellogg family of brands.
In the entertainment arena, Joester was early to recognize the potential of pop culture breakouts, “South Park” and Aaron Spelling’s “Beverly Hills 90210″, and established successful billion dollar global licensing programs that broke new ground. In 2001, Joester developed and executed the strategy that relaunched Care Bears resulting in $3 billion in sales for the brand. Joester was also early in identifying the potential of digital properties, and established the first major licensing program for a YouTube sensation with Annoying Orange. Simultaneously, Joester has elevated the global licensing success for The World of Eric Carle, and its centerpiece The Very Hungry Caterpillar, refreshing the program with new creative, global DTR’s and promotional partnerships.
In recognition of her contributions to the licensing industry, Joester was inducted into the Licensing Hall of Fame in 2014. She is a frequent guest speaker at national and regional conferences, has served on the LIMA board of directors and as an officer for the organization.
Over the past ten years, Joester has actively supported a number of not-for-profit organizations that are primarily focused on children’s health issues, including the Hole in the Wall Gang, The Children’s Brain Tumor Foundation and Friends Without A Border. In 2007, Joester and her husband established The Shemesh Joester Foundation, committed to supporting children’s health and welfare initiatives. Joester serves on the Board of Kids In Distressed Situations/Fashion Delivers.
Executive Vice President & COO
Recognized as a leading industry expert and long-time merchandising veteran, Joanne Loria has more than 25 years’ experience in building strategic licensing programs for top corporate and consumer product brands as well as media properties. Since co-founding The Joester Loria Group with partner Debra Joester, Loria has been leading strategic planning and development in the U.S. for global consumer product powerhouses PepsiCo North America brands Pepsi, Mountain Dew, and Aquafina; as well as the Kellogg’s portfolio of cereals and snack food brands. Her expertise in CPG brand extensions has been key to the growth of the agency’s food and beverage portfolio with brands such as Margaritaville Foods, Entenmann’s, Johnsonville and SoBe LifeWaters and Elixirs. Loria is also credited with creating ground breaking retail licensing programs for Parents magazine and the pop culture phenomenon “South Park,” and was instrumental in crafting the re-launch strategy for Hanna Barbera’s classic cartoon archive.
In 2014, Joanne Loria along with her partner Debra Joester were inducted into the LIMA HALL OF FAME, a well-deserved recognition of their impressive body of work and their game-changing influence on the Licensing Industry for over two decades.
Prior to co-founding The Joester Loria Group, Loria was Senior Vice President of Hamilton Projects, where she led sales and retail efforts for the agency’s diverse roster of clients as well as the company’s financial and business operations.
Loria has served on the LIMA Board of Directors and has been a guest speaker on brand development, teen/trends and food licensing. She is an active fundraiser for the Children’s Brain Tumor Foundation, and a contributor and supporter of several other child-related causes, including K.I.D.S./Fashion Delivers and Friends Without A Border.
Senior Vice President
Christine brings over 20 years of experience in account services and in the development and management of licensed merchandise programs. Her knowledge and experience of international markets has been a driving force behind the success of Joester Loria Group’s global business including the award winning Jeep Consumer Products program. As Senior Vice President, Christine oversees the program development and management of JLG’s corporate clients which include PepsiCo, Kellogg, Waste Management and Hearst publications’ Car and Driver and Road & Track. Christine joined Joester Loria Group in 1999. She previously worked with licensing agencies Hamilton Projects, 4Kids and United Media.
Vice President, Finance and Operations
Pamela joined The Joester Loria Group in 2000 and has over 20 years of experience in financial accounting, specializing in developing systems and controls to support business growth and enhance operating efficiencies. Prior to joining JLG, she worked as a Senior Accountant at Paul Scherer & Co., a public accounting firm servicing Advance Publications, Inc., one of the nation’s largest privately-held companies and publishers of Conde Nast, The New Yorker, Glamour and Vanity Fair magazines. As head of finance and operations at JLG, Pamela oversees all accounting, budgeting, financial statement preparation and Human Resource functions of the agency. She holds a Master’s Degree in Operations Management.
Senior Vice President, Business Development
Since joining The Joester Loria Group in 2001, James has led new business development for JLG, spearheading new client acquisitions, developing winning sales strategies, and specializing in extending brands into emerging and non-traditional licensed product categories. During his 18 years in the licensing industry, James has secured brand-extensions for some of the world’s most valuable brands including: Jeep, Chrysler, PepsiCo, Discovery Communications, Entenmann’s, Waste Management, Home Depot, Peter Rabbit, Kawasaki, and others. Before joining The Joester Loria Group, James held management positions with Copyrights Group, Bradford Licensing Associates, and Apex One. James has also served two consecutive terms on the LIMA Board of Directors as both board member and Vice Chairman.