Objectives

  • Extend the Aquafina brand to lip & skin care, leveraging the brand’s authority in purity and hydration, positioning Aquafina for success in the $7 billion dollar skin care market

Results

  • Successful launch of Aquafina Lip Care validates consumer acceptance and fuels retail interest in skincare extensions;
  • Corwood, a leading skin care lab with proprietary super-hydrating Q Somes technology, tapped to develop full skincare line
  • Walmart secured as strategic retail partner
  • Licensee-funded multi-media marketing, including celebrity spokesperson, delivers over 200 million consumer impressions during launch year
  • Website promotes product, and features glowing consumer testimonials
  • Aquafina products sold in over 10,000 retail doors