Earlier this summer, Mountain Dew teamed up with skateboarding brand LAKAI for a California inspired lifestyle capsule collection that debuted at the world-class action sports competition, Dew Tour in Long Beach, California from June 28 - July 1.
The five piece limited-edition collection was designed in collaboration with artist and designer Pawel Swanski and includes footwear, t-shirts and hats. This exciting collaboration was featured at a dedicated booth where consumers were able to purchase a limited quantity of select items. The full collection will be available for purchase at specialty lifestyle and image skate accounts nationwide in August. Swanksi, who utilizes his strong connection to art, music and skateboarding to create eye-grabbing original pieces, was also live painting at the Dew x Lakai booth for all three days to complete an installation inspired by the collection.
The Joester Loria Group curates one of a kind collaborations for their client Mountain Dew that drive excitement with fans to deliver meaningful brand engagement and enhance marketing initiatives at key tent pole events. A few of the previous Mountain Dew collaborations include: VFILES, FILA and Girl Skateboards.
Last week, the Specialty Food Association hosted its annual Summer Fancy Food Show at the Javits Center in New York City. The show is one of the largest specialty food industry events in North America, with more than 2,400 exhibitors, including several JLG clients. Entenmann’s and Kellogg’s were among the JLG clients that had a presence at the show.
White Coffee has been developing Entenmann’s flavored coffees and hot cocoa for more than six years and at this year’s show they introduced several new flavors including Vanilla Maple and Maple Pecan. Both flavors are available in single service pods and 10oz. bags. White Coffee also introduced Entenmann’s cappuccino, which will be available to food service accounts later this year. The complete range of Entenmann’s coffee includes more than 14 seasonal flavors as well as Entenmann’s hot cocoa, which are available at supermarkets, specialty retailers and better off price accounts.
Additionally, Pelican Bay introduced Entenmann’s Quick Bread mixes at this year’s show. The mixes will be available in Gingerbread, Maple Cinnamon Swirl and Candy Cane. This new line is in addition to Entenmann’s pancake mixes, also developed by Pelican Bay and available at retailers such as Kroger and Christmas Tree Shops.
Several Kellogg’s brand extensions were also highlighted at the show. Brand Castle has been developing themed Rice Krispies Treat Making kits for key seasonal periods including Halloween, Christmas, Valentine’s Day and Easter. Last year Brand Castle expanded the line with Rice Krispies decoration kits. One third of all Rice Krispies cereal purchased are used for treat making and Brand Castle kits make the treat making fun and easy.
The World of Eric Carle has partnered with Beijing Fans Technology Co., Ltd. to launch The Very Hungry Caterpillar themed pop-up mall event located in Nanfeng City (The Place), Shanghai. The mall event, featuring themed activities, fanciful design and licensed merchandise, opened on June 15th and will continue for six weeks, closing July 29, 2018.
China has become Eric Carle’s fastest growing book market, with millions of copies sold over the past 5 years. The event provides Eric Carle fans an opportunity to enjoy a themed environment in one of Shanghai’s most popular destinations and includes an oversized version of The Very Hungry Caterpillar featuring a number of interactive zones within each segment of the caterpillar, a tree house with a slide, maze and cheese house for arts and craft activities.
Guangzhou Art-land Holding Company, Ltd., sub-agent for the brand’s worldwide representative, The Joester Loria Group, manages The World of Eric Carle licensing in China.
The World of Eric Carle is the award winning publishing franchise that features timeless stories and iconic characters. With 144 million books sold, the brand is a staple in schools, libraries and homes around the world. The global consumer products program has experienced exceptional growth in over 45,000 doors in better retail channels in 15+ countries, and China is quickly becoming one of the brand’s key markets.
The Very Hungry Caterpillar, one of the top selling children’s books of all time, which has been translated into 60 languages and has sold over 45 million copies since its publication celebrates its 50th birthday in 2019.