As the global brand licensing agency for The World of Eric Carle, JLG has been working with Penguin Young Readers, partners and licensees around the world to celebrate the 50th anniversary of one of Carle’s most iconic books, the award-winning The Very Hungry Caterpillar. sweetFrog, the premium frozen yogurt company with more than 300 locations in the US, is the latest collaboration partner, with the introduction of a summer swirl flavor inspired by the book.
The new flavor, the Very Berry Apple Swirl, is the perfect blend of sweet and tart combining Farm Stand Strawberry Ice Cream and Green Apple Sorbet, two fruits the book’s beloved caterpillar eats his way through to satisfy his hungry tummy. No matter your age, The Very Berry Apple Swirl will make you feel like a child again. This special flavor will be available at select US locations until August 24th.
“We are delighted to partner with Penguin Random House to celebrate the 50th anniversary of The Very Hungry Caterpillar,” said Morgan Harrison, senior national marketing manager for Kahala Brands™, parent company of sweetFrog. “The Very Hungry Caterpillar is a timeless children’s book whose fans span generations, and we are honored to be a part of its storied history.”