The Joester Loria Group celebrated Dia de Los Muertos at the Corona x Reef collaboration launch party at Point Break in New York City last week. The bar was decked out in colorful Dia de Los Muertos skull art, party goers shopped the collection of apparel and footwear, played Corona beer pong, and celebrated DDLM with skull art face painting and a themed photo booth. The Corona x Reef’s apparel and footwear Cinco collaboration launched Spring 2018. This second collaboration collection, themed around Dia de Los Muertos and featuring Corona’s distinctive skull art on men’s board shorts, headwear, women’s flip flops, and Reef’s signature bottle opener sandals, is in stores now.
Constellation Brands has partnered with Reef for a second multi-category apparel line inspired by the Corona brand. Corona x Reef have collaborated on a Dia de los Muertos inspired apparel and footwear collection featuring Corona’s distinctive DDLM skull art, set to launch in October 2018. The line includes men’s board shorts, headwear, women’s flip flops, and Reef’s signature bottle opener sandals and will be available in specialty retailers including Tilly’s, Ron Jon, Zappos, Amazon, independent surf shops and on Reef.com. It follows the successful Corona x Reef collaboration that launched in May 2018, timed with Cinco de Mayo and summer.
Marketing support for the collaboration will include the Corona x Reef launch party on November 1st at Point Break NYC, perfectly timed to celebrate Dia de los Muertos. Attendees will be able to shop the collection, sip Corona beer specials and celebrate the holiday. Online marketing and influencer campaigns will further promote the collaboration. The partnership was brokered by The Joester Loria Group, Constellation Brands’ licensing agent.
In 2002, Eric and Bobby Carle founded the Eric Carle Museum of Picture Book Art, which is dedicated to picture books, as works of art and for their educational value. On September 27, The Eric Carle Museum of Picture Book Art hosted the 13th Annual Carle Honors at Guastavino’s in New York City. The event celebrates individuals and organizations helping to advance the picture book art form. Eric Carle himself was on hand to mingle with more than 300 guests and honorees. This year’s theme was Rapunzel, as a nod to one of the evening’s award winners, Paul O. Zelinsky. Carle’s iconic Very Hungry Caterpillar was also featured prominently, since next year marks the 50th anniversary of the beloved character.
This year’s honors went to the following individuals and organizations:
The Bologna Children’s Book Fair was awarded the Bridge Award, which was accepted by Elena Pasoli.
The Sendak Fellowship & Workshop received the Angel Award, accepted by Lynn Caponera and Dona Ann McAdams. The organization develops young writers and illustrators through artist residencies.
Dr. Rudine Sims Bishop was honored with the Mentor Award. Sims Bishop is an influential children’s literature scholar and author who is a champion of diversity in picture books.
Paul O. Zelinsky won the Artist Award. Zelinsky is a Caldecott winner and the artist known for works such as Rapunzel and Rumpelstiltskin.
The festivities also included the Carle Honors Art Auction, which raises funds for the museum’s mission of inspiring a love of art and reading through picture books. Additionally, the evening also featured a surprise performance by funk band Funkrust Brass Band.