Barnes & Noble Celebrates Eric Carle’s The Very Hungry Caterpillar’s 45th Anniversary at Free Hands-On Learning Events
The Joester Loria Group, exclusive global licensing agent for the World of Eric Carle, has partnered with Barnes & Noble, one of the nation’s largest booksellers and the leading retailer of content, digital media and educational products, to celebrate The Very Hungry Caterpillar’s 45th Anniversary with Hands-On Learning events across the country. The events will kick off on April 25 and run through May 4th. The events, for children ages 3 to 6, will encourage and develop creativity and social skills through sharing and storytelling.
The Very Hungry Caterpillar by Eric Carle is a timeless story of how a caterpillar turns into a butterfly. This global bestseller is a time-honored story promoting the joys of playful learning through colorful illustrations. Carle’s ingeniously layered pages inspire children to learn about shapes, colors, days of the week, and the wondrous process of metamorphosis.
Barnes & Noble’s partner for this event, Mudpuppy, developed the “Very Hungry Caterpillar Color-In Crown” featuring distinctive illustrations and the beloved characters from his works. Children participating will learn, color, share and take home their custom-created crowns after enjoying treats from the Café. Mudpuppy is one of The World of Eric Carle’s key licensing partners.
Customers signing up for the B&N Kids’ Club during the events will receive a welcome gift of 30% off any one children’s book or toy. They’ll also earn a $5 reward for every $100 spent on children’s products in-store or online. Children whose parents enroll in the Kids’ Club will receive a free cupcake on their birthday from the Barnes & Noble Café. A monthly email newsletter features more club events and savings.
The Hands-On Learning events are free and open to the public. For further details, visit the Barnes & Noble Store Locator at www.bn.com/storelocator.