The Very Hungry Caterpillar Partners with Cawston Press

very hungry caterpillar cawston press

The Joester Loria Group’s client The World of Eric Carle is partnering with U.K. juice company Cawston Press for an exciting spring 2015 on-pack promotion. Eric Carle’s iconic Very Hungry Caterpillar will be featured on 200ml bottles of Cawston Press’ Kids’ Blends range. The promotion will offer redemptions for Very Hungry Caterpillar prizes and gifts through the Cawston Press website.

The featured juice flavors include apple and mango; apple and pear; apple and summer fruits; and apple and blackcurrant and will be available in participating grocery stores and supermarket chains. The packs will also supply links and information to charity Action for Children to promote participation in the next Very Hungry Caterpillar-inspired Giant Wiggle, a fundraising campaign that brings children under five together in a caterpillar conga line and encourages them to play and develop their imaginations through storytelling and creativity. The next Giant Wiggle will take place on March 19, 2015.

To further support the promotion, both The World of Eric Carle™ and Cawston Press will execute social media campaigns on their respective platforms. The promotion will also have a presence on

YouTube’s 2014 Rewind

youtube's 2014 rewind smosh

The social media platform YouTube recently released its annual year-end recap in the form of a five-minute video featuring the most popular personalities and music of 2014. As Advertising Age reports, YouTube had a very eventful year with milestones including a major marketing campaign and the opening of a 20,000-square-foot production studio in New York.

The “YouTube Rewind” video was produced by creative studio Portal A and features a wide range of the platform’s stars. PewDiePie, a Swedish video game blogger who currently has more YouTube subscribers than any other channel, has the honor of opening the video.  Other featured personalities include The Joester Loria Group’s clients Ian Hecox and Anthony Padilla of Smosh, doing their version of  the ice bucket challenge, one the past year’s biggest viral video trends. More mainstream celebrities like Jimmy Kimmel and Stephen Colbert also make cameos.

YouTube’s wildly successful year proves the platform is a powerful branding and marketing tool, allowing anyone with a webcam to easily connect with a global audience. Many brands that formed on YouTube are  now expanding into consumer products and are using licensing to do so, including our clients Smosh, whose recent calendar launched with a video on their channel that drove over 500,000 views in a month.   You Tube’s power doesn’t show signs of slowing down and it will continue to be a place for brands to incubate, gain an audience and develop beyond entertainment to lifestyle brands.

Joester Loria Group Appoints Team! Licensing for The World of Eric Carle in Germany

team! licensing world of eric carle

The Joester Loria Group, global licensing agent for The World of Eric Carle, has appointed Team! Licensing to build on the success of The World of Eric Carle brand in Germany with a focus on the iconic The Very Hungry Caterpillar.  The Munich-based licensing agent, with specialized expertise on classic properties, will further develop the popular brand based on Carle’s best-selling children’s picture books known for charming characters and illustrations and its unparalleled educational reputation. A number of key product categories already have been licensed with very successful programs from Schmidt Spiele, Geda Labels, Klaus Herding GmbH and Gerstenberg. Team! Licensing is actively seeking partners in baby categories, the fastest-growing segment in the award-winning global licensing program that focuses on The Very Hungry Caterpillar and Carle’s signature art and iconic characters from over 75 books.

With its educational approach and unique visuals, Carle’s work has touched the hearts and minds of German-speaking parents, from the release of The Very Hungry Caterpillar in 1970 to today. It remains one of the most successful children’s books with more than 500,000 copies of The Very Hungry Caterpillar sold by German publisher Gerstenberg in just the last three years.

Also new to the program is Prime UG, recently signed as toy distributor in Germany, Austria and Switzerland, for The World of Eric Carle toy line from U.S. licensee, Kids Preferred.  Additionally, StoryToys, global app partner, has recently debuted  My Very Hungry Caterpillar, the first fully interactive 3D form app based on the beloved book. My Very Hungry Caterpillar is a virtual character app which lets children nurture, care for and play with their very own Very Hungry Caterpillar.

Team! Licensing is set to expand the already successful licensing portfolio to categories including food and baby accessories and new retail partnerships.

The Joester Loria Group, the global licensing agent for The World of Eric Carle, continues to spearhead a robust licensing program that further expands the brand into infant and toddler categories worldwide. The global consumer products program consists of over 125 licensees and promotional partners, including toys, games, apparel, home décor, social expressions, stationery, classroom supplies, mobile apps and more. Available in leading retailers in more than 15 countries, The World of Eric Carle products have won awards and topped sales charts in the US, UK, Australia and Japan. Promotions, fan sites, Facebook pages, magazines, school curriculum programs and special events have further boosted the brand’s engagement with consumers.

The Joester Loria Group Extends Corona To Ladies Swimwear & Cover-Ups

corona swimwear ingear fashions

The Joester Loria Group, exclusive licensing agency for Constellation Brands’ beer portfolio, has added InGear Fashions, leading swimwear and cover-up supplier, to the growing portfolio of Corona, Modelo Especial and Pacifico licensees.

Corona swimwear finds its beach Spring 2015 with a full range of bikinis, monokinis, cover-ups, swim shorts, and rash guards. The collection will debut at Spencer’s, resort specialty shops and national chains. Product design and graphics invite you to set aside your worries, be present in the moment, and enjoy life, by incorporating brand icons and rich beach visuals that consumers associate with summer and the Corona brand. The swimwear and cover-ups are priced from $29.99 to $39.99

Ladies swimwear collection joins the growing categories of Corona apparel including knit and woven tops, loungewear, headwear, men’s swim and men’s/ladies footwear available at national and specialty accounts.  A complete line of beach gear launches in 2015 including beach towels, umbrellas and beach chairs. Swimwear and cover-ups featuring the distinct graphics and heritage of Modelo Especial and Pacifico will follow in 2016.

“InGear’s first collection perfectly captures the personality and spirit consumers have come to expect from Corona,” said Debra Joester, President, The Joester Loria Group. “We are confident Corona swimwear will make ‘Finding Your Beach’ fun and fashionable.”

“The new 2015 Corona Swim collection will be fun and fashion forward  - featuring Corona’s iconic logo and ‘Find Your Beach’ message, beach-inspired prints and of course, a squeeze of lime,” said Adam Frija, Director of Licensing, INGEAR. “We are proud and honored to represent this opportunity for the brand and look forward to a terrific and tremendous launch.”

Women’s Wear Daily and License! Global shared the news about this new licensing deal for the Constellation Brands’ beer portfolio.

Smosh’s Latest Brand Extension

smosh calendar

Just in time for the holiday season, The Joester Loria Group recently developed a 2015 calendar on behalf of its client Smosh. Smosh, started by comedy duo Andrew Hecox and Anthony Padilla, is the duo’s hilarious viral channel on YouTube with more than 19 million subscribers and 3.7 billion video views.

To help promote the calendar, Padilla and Hecox recently released a hilariously entertaining video on their YouTube channel, seen here, which has already received more than 450,000 views since its debut on November 10. In the video, the pair quickly look at pages from the calendar and then try to sketch them from memory while blindfolded.

The results are comical and wacky. The video’s popularity demonstrates the loyalty of Smosh’s dedicated fans. Smosh is a powerful brand having been the most-viewed YouTube channel three different times. Additionally, the duo once had the most popular video across all of YouTube with their Pokémon Theme Music Video which debuted in 2005.

The Smosh calendar makes a great holiday gift and is currently available on Amazon:

Additionally, it’s a very exciting time for the brand with a feature-length Smosh movie coming soon:

World of Eric Carle Toys Win Oppenheim Toy Awards

World of Eric Carle Oppenheim Toy Portfolio

Every year the Oppenheim Toy Portfolio bestows their prestigious awards to a select few toys.  This year, The World of Eric Carle had two of their toys receive the Oppenheim Gold Seal Award: The World of Eric Carle The Very Hungry Caterpillar and Brown Bear Deluxe Puzzle Wheels from licensing partner, Mudpuppy. The Oppenheim Awards began in 1989 by child development experts Joanne Oppenheim and her daughter Stephanie.  Oppenheim is the only independent consumer review of children’s media and unlike most organizations that review and rate products, there are no entry fees from manufacturers and publishers. Products are selected and then tested by the real experts—children!  Over the last 24 years, consumers have come to recognize and trust the Oppenheim award seal on kid’s products in retail stores.

Founded in 1979, Mudpuppy’s primary mission and overall brand focus is to create toys and games that engage a child’s imagination and creativity.  The President of Galison/Mudpuppy, William Miller said, “We are thrilled to have 15 Mudpuppy products recognized with 2014 Oppenheim Toy Portfolio Awards this year! Our mission is to create quality products that engage a child’s creativity while having fun, and receiving these awards affirms we are succeeding.”

The World of Eric Carle toys from Mudpuppy are available online at and at retailers such as Barnes & Noble, Amazon, and fine independent children’s bookstores everywhere.

The Joester Loria Group is the exclusive licensing agency for The World of Eric Carle.

The Joester Loria Group To Lead North American Licensing Program for Brain Games

brain games licensing

The Joester Loria Group has been selected as the exclusive North American licensing agent for Brain Games, the highest rated National Geographic Channel series hosted by Jason Silva. First aired in 2011 and with a new season premiering this January, Brain Games tones up the cranium with interactive games, illusions and mind tricks that delight and challenge millions of viewers.

The Emmy-nominated series will blow your mind, make you gasp, and challenge the way you see and think about the world around you. Hailed by critics as “tremendous fun” that “makes science entertaining,” Brain Games turns your mind’s eye inwards for a fascinating journey into the three and a half pounds of tissue that makes you… you. The top-rated series garners millions of viewers per episode, and over-indexes with high income consumers and viewers with a college education.

The National Geographic Channel is the top media brand for quality among all cable networks and the #1 most trusted among consumers (Harris Interactive® 2013 EquiTrend® Brand Tracking Study). Its extraordinary reach includes 85 million U.S. homes, 50 million Facebook fans worldwide and 741,000 Twitter followers. The network has a global reach of 440 million homes in 171 countries.

The Joester Loria Group will extend the brand experience with a collection of innovative products including games, puzzles, apps, giftware and other engaging products. Fan gear will include T-shirts, headwear, home textiles and related products.

“We are delighted to represent Brain Games and proud to partner with the National Geographic Channel,” said Debra Joester, President of The Joester Loria Group. “As huge fans of the series, we believe Brain Games will inspire great product that reinvents the games and puzzle categories for all ages.”

“We are thrilled to be partnering with a world class licensing agency such as The Joester Loria Group,” said Josh King, VP, Partnership Marketing, National Geographic Channels. “Brain Games is a viewer favorite, and by partnering with The Joester Loria Group we can now bring the Brain Games franchise and experience to fans in a whole new way.”

License! Global, The Licensing Book and aNb Media all covered this exciting new licensing deal.

New My Very Hungry Caterpillar App From StoryToys

My Very Hungry Caterpillar App

StoryToys and The Eric Carle Studio recently released My Very Hungry Caterpillar, the first fully interactive 3D form app based on the beloved character of the renowned author and illustrator, Eric Carle.  My Very Hungry Caterpillar is the second in a series of apps created under license with The World of Eric Carle™, and is now available in the App Store for iPad, iPhone and iPod Touch. The Joester Loria Group managed this partnership on behalf of their client The World of Eric Carle.

My Very Hungry Caterpillar is a virtual  character app which lets children nurture, care for, and play with their very own Very Hungry Caterpillar. The 3D animation captures the unique style of Eric Carle’s award winning art, delivering a wonderful new experience for the millions of fans of the best-selling classic children’s book, first published 45 years ago.

My Very Hungry Caterpillar provides lots of fun activities for children to share with their caterpillar. After hatching him from an egg, children can choose from a variety of activities including feeding him, playing with toys from his toy box, helping him grow flowers and fruit, and putting him to bed. More magical surprises are revealed the more the caterpillar is played with and cared for. With each passing day he grows until eventually he is transformed into a beautiful butterfly, after which a new egg appears and a brand new adventure begins.

Barry O’Neill, CEO of StoryToys said, “With My Very Hungry Caterpillar I believe the StoryToys team has created one of the most magical kids apps you will find in the App Store today. We’re very proud that on behalf of the Eric Carle Studio, Joester Loria Group (their exclusive brand licensing agency), has allowed us to bring his character to life in digital form, and we hope that his millions of fans enjoy interacting with The Very Hungry Caterpillar in this magical new environment.”

My Very Hungry Caterpillar is designed for preschoolers and Eric Carle fans of all ages, it includes the following features:

• Amazing 3D My Very Hungry Caterpillar interactive character

• Develops nurturing skills and encourages a love of nature

• Wide range of interactive activities

• Non-competitive individualized play

• Beautifully-illustrated scenes based on Eric Carle’s bright and colorful hand-painted collage illustrations

• A unique, completely text free play environment.

• Intuitive, child-friendly and easy to use.

• Charming musical effects and comforting soundtrack

My Very Hungry Caterpillar is available in the App Store globally priced at $3.99. After its launch last month, the app quickly became the No. 1 Kids App in the US, and sat at No. 12 on the Overall US iPad Paid App chart within 48 hours after its launch.  License! Global and Toy Insider both shared the news of this exciting new brand extension for The World of Eric Carle.

K.I.D.S./Fashion Delivers Gala Raises $2.15 Million

K.I.D.S./Fashion Delivers Gala

K.I.D.S./Fashion Delivers held their annual gala earlier this month at the American Museum of Natural History in New York City. The event set a new attendance record with more than 1,000 guests turning out to support the charity’s mission to fight the challenges of those affected by poverty and natural disasters through the gift of new products like clothing and household supplies.

Supermodel and philanthropist Coco Rocha was the hostess for the evening. Throughout the evening, Rocha introduced videos from a variety of individuals, including low income women and veterans, who all have benefited from the work of K.I.D.S./Fashion Delivers.

The first award of the evening was presented to Heidi Klum by her fellow “Project Runway” judge and acclaimed fashion designer Zac Posen. Klum was honored for her work with various charities including God’s Love We Deliver, UNICEF and Red Cross. Other honorees included former New York Giant and Super Bowl champion Carl Banks, who is now president of G-III Sports,. Banks was introduced by Morris Goldfarb, Chief Executive Officer, President and Chairman of G-III. Mark Verdi, president of C&S Wholesale Grocers, Inc. presented the evening’s final honor to Thomas A. Kingsbury, President and CEO of Burlington Stores, Inc., who was greeted with a standing ovation.

Board chairs Allan Ellinger and Gary Simmons led the evening’s Text to Pledge, which allowed guests to pledge a total of $85,000 in real time to cover product shipping costs. Additionally, the gala’s #GiveWarmth campaign succeeded in collecting 1,060,000 pieces of new warm apparel and blankets by November 5, 2014. The evening’s various efforts resulted in $2.15 million raised for the charity.

The Joester Loria Group’s Debra Joester is a  K.I.D.S./Fashion Delivers board member and several JLG team members were in attendance to help support this great cause.

The World of Eric Carle Teams Up with Publix & Produce For Kids

World of Eric Carle Produce for Kids Publix

The Joester Loria Group recently coordinated an event with Produce For Kids and Publix on behalf of their client The World of Eric Carle. The event took place at the Orlando Aprons Cooking School and featured a Very Hungry Caterpillar costume character appearance, product giveaways and social media promotion that drove event attendance.

More than 100 central Florida families attended the festivities where they met The Very Hungry  Caterpillar and learned how to assemble healthy caterpillar snacks made of fruits and vegetables.

The event was part of Produce For Kids’ “Healthy Families, Helping Kids” campaign, which educates families about healthy eating and raises funds to support local health and wellness projects. Produce For Kids signage featuring the Very Hungry Caterpillar is on display in the produce section of all Publix locations to further promote the campaign.

The event was featured on, Produce News and The Packer.