PepsiCo Renews MLB Sponsorship

Just in time for the beginning of baseball season, PepsiCo recently announced the extension of their longstanding sponsorship agreement with Major League Baseball. Under the new agreement, PepsiCo will maintain exclusive rights to use the MLB marks and logos for the non-alcoholic beverage, sports fuel and salty snack categories. Several brands under the PepsiCo umbrella including Pepsi, Gatorade, Aquafina, Frito-Lay Seeds, Cracker Jack and Lay’s will remain MLB sponsors.

To promote the partnership, PepsiCo will execute local and national marketing campaigns that will include retail promotions for consumers. PepsiCo will also be incorporated into MLB’s TV, mobile and digital content. Additionally, PepsiCo brands will activate at key MLB events throughout the year such as the All-Star Game and World Series.

Individual PepsiCo brands will support the partnership through a variety of marketing initiatives. For example, Pepsi will launch its “For the Thrill of the Game” campaign, highlighting baseball fans’ passion for the sport. The campaign will be supported with digital content hosted on MLB.com/pepsi. Meanwhile, Gatorade is releasing an advertising campaign starring the MLB’s Bryce Harper.

Other brands will also get in on the action. Aquafina remains the “Official Water of Major League Baseball” and also becomes the “Official Sponsor of the Seventh Inning Stretch” this season with special on-package promotions. Frito-Lay brands will develop team specific point-of-sale displays in select markets where it has a team sponsorship.

In addition to its sponsorship deal with the MLB, PepsiCo also has sponsorship agreements with more than half of the MLB teams and more than a dozen MLB athletes. This brand partnership allows PepsiCo to capitalize on the popularity of baseball along with the MLB brand’s loyal fanbase.

Licensing Expo Countdown

Licensing Expo, the world’s largest trade show dedicated to the licensing and brand extension industries, is just a little more than two months away. The event is set to take place June 17-19, at the Mandalay Bay Convention Center in Las Vegas. Around 5,000 brands will attend the event to connect with retailers, manufacturers, brand owners and licensing agents from more than 90 countries around the world.

As a brand licensing agency, Licensing Expo presents an important business opportunity for The Joester Loria Group. Debra Joester, The Joester Loria Group’s president and chief executive officer, elaborated on the importance of this event.

“The Licensing Expo provides The Joester Loria Group with a great opportunity to meet with key manufacturers and retailers and present the unique opportunities offered by our clients’ brands,” says Debra Joester, president and chief executive officer, The Joester Loria Group. “The Licensing Expo is an important marketplace, and, over the years, we have had terrific results for both existing and new clients. We believe the new tools available to exhibitors and attendees in 2014 will further enhance everyone’s ability to connect. Ultimately, our goal is to showcase the exceptional opportunities offered by the brands we represent, find new partners, connect with existing licensees and with key retailers.”

Stay tuned for more updates on The Joester Loria Group’s road to Licensing Expo. For more news, visit www.licensingexpo.com or follow @licensingexpo on Twitter, on Facebook and Linked In.

The World of Eric Carle Partners with Langers Juice

In celebration of the 45th anniversary of The Very Hungry Caterpillar by Eric Carle, The Joester Loria Group brokered a deal for its client, The World of Eric Carle™, with Langers Juice for a six week on-pack promotion featuring Eric Carle’s iconic character. The promotion kicked off the first week of March and will run through April 19, 2014, in over 10,000 participating supermarkets and Walmart grocery stores nationwide on a series of Langers juice containers.

With the purchase of three marked bottles of Langers juice, customers can receive a limited edition The Very Hungry Caterpillar snack box. The juice flavors include: Cranberry Cocktail, Cranberry Raspberry Cocktail, Cranberry Grape Cocktail and Cranberry Pomegranate Cocktail. To support the promotion, both The World of Eric Carle™ and Langers will execute social media outreach on their respective platforms, as well as a presence on www.langers.com.

Based on the award-winning publishing franchise, The World of Eric Carle promotes the joys of playful learning that three generations have experienced through Carle’s timeless stories and vibrant artwork.  The Very Hungry Caterpillar is the centerpiece of this global consumer products program, known for beautifully designed products.

Langers Cranberry Juice Cocktails provide delicious and nutritious refreshment anytime of the day. They contain no preservatives, no high fructose corn syrup, nothing artificial and are chock full of antioxidants.  These cranberry cocktails are just a sampling of the more than 200 100% juice, juice blends and cocktail varieties currently offered by Langers.

The Langers Juice partnership is one part of The World of Eric Carle’s yearlong celebration of the 45th Anniversary of The Very Hungry Caterpillar. The World of Eric Carle and The Joester Loria Group are working with a number of licensing partners on exciting marketing activities to mark this special milestone.

Mountain Dew’s Green Label Exclusives at SXSW

Earlier this month, thousands of people attended South by Southwest in Austin, Texas to learn about the latest developments in the interactive, film and music industries. The Joester Loria Group’s client, Mountain Dew, got in on the action by hosting a party to celebrate its Green Label program.  The event was held at the COMPLEX Complex with Been Trill, Missile Command, SNDCLSH, Vic Mensa, Los Rakas & Anamanaguchi. Art exhibits throughout the Green Label House featured work from local Austin artists.

The Joester Loria Group brokered a new brand partnership for the Green Label Exclusives program, which was on display at the party and around the streets of Austin. GLX collaborated with Starter Black Label and Ice Cold NY to create a limited edition item for this year’s SXSW Green Label Showcase.  Customizing Starter’s iconic snapback with ICNY’s unique 3M reflective application, this hat will not be missed.  The limited run of fifty hats are not available for purchase and could only be seen at the Green Label House and around the streets of Austin.  Designed by ICNY founder Mike Cherman, the hat incorporates the abbreviated logos ‘ATX’ & ‘GLX’  into a lone star graphic.  Roman numerals on the green underbrim reference the 26th anniversary of the festival.  The 3M embellishments produce a strobe light effect at night giving this piece the ICNY signature look.

The GLX Reflective Hat is the first in a larger collection to come from the GLX, Starter Black Label and ICNY collaboration.  Be on the lookout for a full capsule of apparel and accessories dropping late Spring 2014.

Another highlight of the event was a special announcement made by legendary filmmaker Robert Rodriguez launching the Green Label Studios Open Call program. The program will award one lucky talented individual the chance to create content for Green Label Studios. All video entries will be judged by Green Label’s editorial team, with 10 lucky finalists each receiving a $10,000 production grant to create a special piece of content for DEW. Finalists will then present their work to a Green Label Studios panel at an exclusive DEW event this summer in New York City. The winning filmmaker will then receive the grand prize of a $250,000 production grant to create content for Green-Label.com and the chance to be mentored by Robert Rodriguez and Orci.

After the announcement, the party continued with live performances from Anamanguchi, Los Rakas, Vic Mensa, SZA, Pyrez Vision of Been Trill, MSSL CMMND, SNDCLSH, and appearances by the Mountain Dew Skate Team, Victor Cruz, Talib Kweli, Steve Berra and more.

Kellogg’s Hits The Runway During London Fashion Week

For the Fall/Winter 2014 season, several designers were inspired by an unlikely source: the grocery store. In Paris, Karl Lagerfeld created a Chanel supermarket to showcase his latest collection for the brand. Meanwhile in London, Anya Hindmarch’s latest designs were shown on a conveyor belt with shopping carts as scenery.

Hindmarch’s collection itself also drew inspiration from the food world in the form of quirky Kellogg’s inspired handbags. The designer created luxurious accessories featuring a variety of iconic Kellogg’s brands including Corn Flakes, Coco Pops and Frosted Flakes. Anya Hindmarch created the special edition Kellogg’s bags exclusively for her runway show. Editors, critics and buyers all took to social media to praise the unexpected collaboration. Hindmarch’s latest line received rave reviews from The New York TimesThe Daily Mail and Vogue UK among others.

The British luxury fashion brand has more than 50 stores around the world and is also carried at leading department stores. Additionally, Anya Hindmarch has a number of high-profile fans including The Duchess of Cambridge, Kate Moss, and Alexa Chung among others. The company is known for its whimsical collaborations.

Anya Hindmarch’s collaboration with Kellogg’s is a great example of how a brand partnership can create buzz and excitement for both parties.

Licensing News From The 2014 Housewares Show

Earlier this month the home and housewares industry gathered at McCormick Place in Chicago for the 2014 International Home + Housewares Show, the world’s largest marketplace of home goods.   Approximately 60,000 industry professionals attended the annual event to check out the latest trends.

At this year’s show the International Housewares Association partnered with Licensing Expo for the first time in a collaboration that will help cross promote these two interconnected trade shows. Housewares is an important category for the licensing industry and this exciting new partnership will be beneficial to attendees of both events. A special panel featuring speakers from License! Global, Licensing Expo and The Food Network highlighted the interdependence of two industries.

Many major homewares licensees attended the event and showed off their latest brand extensions and partnerships. Some of the key licensed products on display at the show included:

  • -JLG client, Fabio Viviani debuting a line of serving and prepware produced by Picnic TIme
  • -Tabletops Unlimited unveiled new items under the Kellogg’s tabletop program
  • -ICUP presented Pepsi and Mountain Dew beverage ware
  • -A new line of pet products from Kathy Ireland
  • -A new pressure oven from celebrity chef Wolfgang Puck
  • -A wide range kitchen tools and cookware under the HSN umbrella from a slew of celebrity chefs including Ming Tsai and Lorena Garcia.
  • -The Cookware Company and Füri have teamed up with country music superstar Trisha Yearwood for a line of non-stick cookware, cutlery and gadgets.
  • -Conde Nast is extending their Epicurious brand into cookware, accessories, tools and gadgets.
  • -Meanwhile, rival publisher Bonnier Corp. is expanding their Saveur brand into the Saveur Selects collection of cookware and kitchen appliances.
  • -Food & Wine is also introducing licensed products with new dinnerware, flatware, glassware and bakeware.
  • -Meyer is extending Cake Boss and Rachael Ray products with collections for younger consumers .

More coverage of the event is available from License! Global and HFN.

 

New Poll Celebrates The 45th Anniversary of The Very Hungry Caterpillar

The Very Hungry Caterpillar, the classic children’s picture book written and illustrated by world renowned children’s author, Eric Carle is celebrating its 45th Anniversary this year.

To mark the book’s 45 year anniversary, The World of Eric Carle commissioned a poll which asked more than 2,000 UK parents and children what ten foods they would choose for the hungry caterpillar to eat if the book was written today. The overall top ten foods families chose for the hungry caterpillar to eat included a wide range of options such as bananas, carrot sticks, broccoli, pasta, burgers, fish fingers, eggs and soldiers, porridge, chips and cheese strings. Some surprising results from the poll include:

·         UK kids opted for a number of healthy foods when choosing what they would like the hungry caterpillar to eat. Bananas came top of the list and were voted the most popular food choice by over 67.2% of 2-16 year olds.

·         Out of the 1000 UK children polled, foods such as carrot sticks, porridge and broccoli all made it into the top ten for the hungry caterpillar to eat if they had written the book today.

·         Mediterranean snacks are more popular with kids than may have been anticipated. 1 in 5 children chose olives for the hungry caterpillar to munch on.

·         A third of UK dads voted for Hungry Caterpillar to eat sushi which didn’t make the top ten lists of either moms or children.

·         String cheese proved popular with both parents and children. Parents voted it as the 10th top food (41.10%) and the fifth most popular for children (60.3%).

·         Unsurprisingly, parents’ overall top 3 choices were the healthy food options: bananas (73.4% ), carrot sticks (66.5%) and broccoli (65.7%).

The poll also revealed that not only would UK families choose The Very Hungry Caterpillar as the most memorable book from their childhood, they would also pick it as the No. 1 book to read to their children. Results are as follows:

·         Nearly half of the 1000 UK children aged between 2-16 years who were polled voted for The Very Hungry Caterpillar as the most memorable book from their childhood.

·         UK children also voted The Very Hungry Caterpillar as the number one book to read to their children when they grow up.

·         Over 2 in 5 parents chose The Very Hungry Caterpillar as their most memorable childhood book

·         The Very Hungry Caterpillar was also the number one book chosen by UK moms to read to their children (65.5%)

·         Children based in the East of England voted The Very Hungry Caterpillar to be their most memorable book with over a half (56.8%) agreeing.

Eric Carle, classic children’s book author was grateful for the UK’s enthusiasm for his book: “I am delighted and honored that my book, The Very Hungry Caterpillar, is enjoyed by so many readers in the UK. The story grows out of my long time interest in nature and my own imagination. How wonderful to think about the caterpillar eating cheese strings, sushi and olives! It is tremendously rewarding and heartwarming to know that my book is loved by readers whose own parents enjoyed the same book as children. Thank you friends in the UK and Happy Spring to all!

The Very Hungry Caterpillar remains one of the most read children’s book in the UK, selling more than 36 million copies worldwide since its publication in 1969 and translated into more than 55 languages. The Very Hungry Caterpillar has sold the equivalent of a copy per minute since its release, with researchers estimating that the perennial classic is read an average of nine times a year by the nation’s 5.5 million primary school children.

New The Very Hungry Caterpillar App Launching Today

StoryToys, a leading publisher of interactive books and games for children, is delighted to announce the release of The Very Hungry Caterpillar™ & Friends – Play & Explore, the first in a series of 3D interactive apps based on the global best-selling books of Eric Carle, and produced in collaboration with The World of Eric Carle brand.

Award-winning 3D technology and gentle animation bring The Very Hungry Caterpillar™, Mister Seahorse and The Very Quiet Cricket, along with other characters including Brown Bear, Brown Bear, The Mixed-Up Chameleon and 10 Little Rubber Ducks to life. The app is designed for pre-schoolers to inspire imaginative thinking and encourage creative exploration, and is ideal for parents and children to share.The app will be available in the App Store for tablets and smartphones.

The Very Hungry Caterpillar™ & Friends – Play & Explore will be launched today, in honor of Very Hungry Caterpillar Day, which this year marks the 45th anniversary of the time-honored children’s book by Eric Carle, author and illustrator of more than 70 children’s books. “We’re absolutely delighted to have the opportunity to work with such prominent and much-loved children’s classics, and very proud to be a part of the celebration of The Very Hungry Caterpillar’s 45th anniversary” said Barry O’Neill, CEO of StoryToys. “StoryToys has a strong heritage of bringing classics into the digital world and we’re excited to be able to offer children totally new ways to interact with their favourite Eric Carle characters.”

The Very Hungry Caterpillar™ & Friends – Play & Explore will include the following features:

• 8 charming pop-up games and activities

• Beautifully illustrated scenes

• Kid-friendly interface

• Enchanting musical sound effects that blend seamlessly into a specially-composed soundtrack

• Ideal for parents and children to play together

• Available in English, French, German, Spanish and Japanese

Stay tuned for more details on the yearlong celebration of The Very Hungry Caterpillar’s 45th anniversary. We look forward to sharing the news of more licensing deals and brand extensions for this esteemed brand.

Children’s Entertainment News from the Kids Upfronts

Last week children’s television executives, advertisers and press gathered for the Kids Upfronts, which offer a preview of what’s in store for the children’s entertainment industry. Children’s entertainment properties are a significant segment of the licensing industry and for us as a brand licensing agent. The Joester Loria Group represents several brands in this category including Annoying Orange airing on Cartoon Network, The Hive airing on Disney Jr, and evergreen publishing brands, The Snowman and The World of Eric Carle.

Leading up to the Upfronts, all of the major networks announced their plans for new series and formats. The Cartoon Network, which airs Annoying Orange, shared its plans for a free app called Cartoon Network Anything, which will share short pieces of content on mobile devices. The network also announced its plan to develop a mini series featuring classic characters like Bugs Bunny and Tom and Jerry.

Meanwhile, the Disney Channel announced its plans to continue to experimenting with how it premieres content by making episodes of some shows available on its Watch Disney app before they air on TV. Additionally, a live-action movie about the children of Disney villains called “Descendants,” is also in the works for the Disney Channel. The network plans to expand the movie into a new franchise.

Nickelodeon’s biggest news is a crop of new shows for kids and preschoolers including a spinoff for “Dora The Explorer.” Other new offerings include a mix of cartoons and live-action shows. Nickelodeon is also focusing on digital platforms with the development of a Nick Jr. app that will allow users to stream content, play games and interact with popular characters.

One major challenge facing the industry is the decline in kids’ likelihood to watch the same content over and over. Content and digital platforms are becoming even more important as a result of this obstacle.

Ad Age and Broadcasting & Cable have more coverage of the Upfronts.

The World of Eric Carle Partners With Action For Children

Leading UK charity Action for Children has teamed up with best-selling children’s book The Very Hungry Caterpillar and BBC host Angellica Bell to get children under five involved in a sponsored walk to help other children in a fundraising event called The Giant Wiggle. Action for Children provides early childhood development, learning and childcare services to thousands of children throughout the UK, through its children’s and family centers.

To launch the annual event, Angellica was at St. Pancras station in central London, along with The Very Hungry Caterpillar himself and children, wiggling in a conga line.

The charity is encouraging children’s centers, nurseries and groups for children under five throughout the UK to host sponsored Giant Wiggle events on The Very Hungry Caterpillar Day, March 20, 2014. The day, celebrated annually, marks the start of the 45th anniversary celebration of Eric Carle’s beloved book and 2014 marks Action for Children’s 145th year.

The events will bring children together to wiggle along in giant caterpillar conga lines and also encourage them to play and develop their imaginations through storytelling and creativity.

All money raised through the event will support Action for Children’s work across the UK to help vulnerable children, young people and families in the heart of communities.

For more information on how to organize your own Giant Wiggle at a nursery or children’s center visit www.actionforchildren.org.uk/giantwiggle.

The Giant Wiggle is just one component of the 45th Anniversary celebration for The Very Hungry Caterpillar. As the official licensing agent for The World of Eric Carle brand, The Joester Loria Group looks forward to marking this milestone with our client through a variety of exciting brand marketing initiatives.