Earlier this month, the JLG team traveled to Las Vegas Market Week for the largest seasonal fashion trade shows to check out the latest marketplace trends across apparel, footwear and, accessories.
During MAGIC, the JLG team attended N:OW at Project, a series of fashion-focused forums and presentations featuring an impressive roster organized by leading global trend forecaster WGSN. The presentations covered everything from the current state of menswear to the consumer shifts driving fashion forward.
The JLG team also visited the Agenda trade show at The Pavilions at World Market Center.
The event draws more than 10,000 buyers from across the globe to see the 250 top lifestyle and fashion brands throughout the three-day show. Given the timing and grand scale of Las Vegas Market Week, the shows tend to draw many key media, celebrities and high-level fashion industry executives. Las Vegas is where brands are able to make a substantial impression on key influencers.
As a premier brand licensing agency, the JLG team is always staying on top of the latest industry trends to help identify and develop the best programs for our clients. For over a decade, JLG has executed successful high-impact collaborations for our clients with global fashion leaders, delivering meaningful consumer impressions and earned media value. JLG has brokered a number of fashion collaborations for our clients including, Pepsi x Coach, Pepsi x Profound, Dew x Vfiles and Corona x Reef.