Brand Licensing Europe Will Be Bigger Than Ever

brand licensing europe 2014

Brand Licensing Europe (BLE) is still a month away but it’s shaping up to be the largest event in the show’s 16-year history. So far 235 exhibitors have signed up, which includes 55 newcomers, in categories ranging from sports and entertainment to fashion.

The UK licensing campaign for The World of Eric Carle’s The Very Hungry Caterpillar, managed by Rocket through the brand’s worldwide agent, The Joester Loria Group, will be represented showcasing new and recent category signings including toiletries, homeware, puzzles, crockery, party paperware and nursery furniture with more to come.

Exhibitors making their BLE debut this year include Bandai Namco Games, Boj, Chelsea FC, Games Workshop, International New York Times, National Museum of Royal Navy, Team GB, The Jim Henson Group, UEFA Euro 2016 and Von Dutch.

Other highlights of this year’s event will include LIMA U.K.’s networking party on October 8th and the License! This competition for new brands, artwork and characters.

BLE  is the most important trade show for the European licensing industry and will take place from October 7 through 9 at the Olympia Conference Centre in London. Retailers, licensees, manufacturers and brand owners will attend with the goal of finding new licensing partnerships. BLE began in 1999 as the only pan-European event dedicated to the licensing and branding industries and today is an important date on the licensing industry calendar each year.

For all of the latest BLE news and updates, visit their website:

New Apparel Collection for Corona Extra and Modelo Especial

Corona extra and modelo especial

Bioworld Merchandising debuted a new apparel, board shorts, headwear and footwear line for high-end, iconic beer brands, Corona Extra and Modelo Especial at MAGIC Market Week in Las Vegas.

Bioworld’s new collection of Corona apparel features graphic styles and silhouettes influenced by Corona’s laid-back beach culture and brand personality as well as ongoing trends in fashion. The Modelo Especial apparel line features the brand’s heritage and urban appeal as the design inspiration. The new trend styles will debut at retail Spring 2015.

The Bioworld line is in addition to a series of new licensing partnerships brokered by Joester Loria Group, the licensing agent of record in the United States for the Constellation beer brand portfolio. Additional lifestyle products launching at retail beginning Spring 2015 include beach gear, towels, barware, gifting, electronics, and other signature on-brand product extensions that align with the unique spirit and core essence of the individual beer brands in Constellation’s portfolio.

License! Global covered this exciting news.


The Joester Loria Group Expands The World of Eric Carle’s Infant and Toddler Program

the world of eric carle licensing

The Joester Loria Group has brokered new licensing deals for their client, The World of Eric Carle, to expand on the current infant and toddler collections by adding new categories including sleepwear, graphic tees, blankets and layette.

Intimo has signed on to develop a line of toddler sleepwear, robes, ponchos and t-shirts in the U.S. and Canada for The World of Eric Carle.  Intimo will use the beloved The Very Hungry Caterpillar along with other iconic characters from Carle’s classic books to create contemporary trend collections for both boys and girls. The apparel line will include a wide variety of fabrications, using screen prints, heat transfers, roller printing, flocking, embroideries, patches and appliqués that are sure to make The Very Hungry Caterpillar and friends come to life. Sizes will range from 12M – 5T and the collection will launch Holiday 2014 at mid-tier, department stores and independent retailers throughout the country.

Additionally, H.I.S Juveniles will be adding to its successful World of Eric Carle line of infant travel and safety items by expanding to a new line of layette, blankets and soft bath products including washcloths and towels.  The new collection will include a wide variety of fabrications and patterns for boys and girls focused on The Very Hungry Caterpillar and friends. The collection will launch Spring 2015 at mid-tier, specialty, department store and independent retailers.

The World of Eric Carle’s global consumer products program continues to grow with expanded collections of toys, games, apparel, home décor, social expressions, stationery, classroom supplies, mobile apps and more, sold in over 30,000 locations in 15 countries including the US, Canada, UK, Japan, Australia, Germany and Korea.

YouTube Stars Take Center Stage With U.S. Teens

variety youtube stars study

Variety recently conducted a survey of American teenagers and found a strong preference for YouTube personalities over traditional Hollywood celebrities like Jennifer Lawrence, who stars in the blockbuster “Hunger Games” movie series.

The 1,500 teenagers surveyed were asked about the influence and authenticity of both traditional celebrities along with individuals with the most YouTube subscribers and views. Based on the responses, each public figure was then assigned a score on a scale of 100.

The YouTube stars dominated the top five with Ian Andrew Hecox and Anthony Padilla of Smosh topping the list. Comedy duo The Fine Bros. came in second place. Paul Walker received the highest ranking of any traditional celebrity in the group.

The study also found that YouTube stars are often viewed as more engaging and relatable, factors which are more likely to influence purchasing decisions.

The Joester Loria Group represents multiple properties that began as YouTube sensations including Smosh and Annoying Orange. These brands have proven the power of a dedicated online following.

Back-to-School Shopping Trends

back to school shopping trends

Image via Deloitte

With the new school year right around the corner, Women’s Wear Daily recently highlighted the results of back-to-school shopping surveys conducted by Accenture, Brand Keys and Deloitte. The preference for brick-and-mortar for back-to-school purchases was the major trend revealed by all three surveys. Additionally, the studies showed that discounting and promotions will be important to consumers during this key shopping period.

In the Accenture survey of 500 American parents of children in grades kindergarten through college, 89 percent of participants reported they intend to do most of their back-to-school shopping in physical stores. While they are making purchases in stores, 79 percent of the surveyed parents reported they are first researching products online. The majority of parents (67 percent) predict they will spend between $100 to $500 on school-related purchases. Additionally according to the Accenture study, most parents will be heading to discounters and mass retailers. As for what parents will be buying, school supplies are the top priority trailed closely by apparel and shoes.

Meanwhile, Deloitte surveyed 1,000 parents of teens and younger children with similar results. This study found parents of children in kindergarten through high school plan to spend $543 on average, a decrease from last year. Brick-and-mortar was also preferred over online shopping with most parents planning to make their purchases at discount and value department stores. Buying online and picking up in store is an increasingly popular trend among the parents surveyed by Deloitte.

A third study conducted by Brand Keys gathered information from 8,300 U.S. households. This group plans to spend an average of $655 on back-to-school purchases with discount stores being the preferred  shopping destination. An overwhelming 90% of the parents in this study indicated they plan to make purchases online as well. Within the fashion segment, parents plan to spend the most on apparel followed by athletic and dress shoes.

While physical stores seem to be the winner for the back-to-school shopping season, all three surveys show that retailers’ websites are still important to consumers as research tools.

The Joester Loria Group is always factoring the latest retail trends into our strategies to ensure our clients’ licensing programs are successful at the consumer level.

K.I.D.S./Fashion Delivers Goes Back To School With H&M

K.I.D.S./Fashion Delivers

This back-to-school season, not-for-profit organization K.I.D.S./Fashion Delivers is getting a helping hand from fashion retailer H&M.  As part of the “The Wear Denim, Share Denim” campaign, which will run from August 21 through September 3, for every piece of denim purchased in their stores, H&M will donate a brand new denim item to help someone in need.  All H&M locations as well as will participate in the initiative, which will allow K.I.D.S./Fashion Delivers to coordinate the donations.

K.I.D.S./Fashion Delivers donates unused clothing, accessories, toys, books, school supplies and other merchandise to people in need. The organization seeks to help retailers and manufacturers provide aid to those impacted by poverty and tragedy. The products are distributed through a network of more than 800 charities across the country. K.I.D.S./Fashion Delivers has distributed more than $1 billion of product since its inception in 1985.

The Joester Loria Group is a proud supporter of K.I.D.S./Fashion Delivers.

Licensing Success Story: Mountain Dew

mountain dew

License! Global recently shared an in-depth look at the successful licensing program The Joester Loria Group has cultivated for the Mountain Dew brand.

The overview highlights Mountain Dew’s sports sponsorships and musical connections which help define the brand and its licensing extensions. Social media and engaging digital content are also driving forces for the Mountain Dew brand.

A main focus for the Mountain Dew brand is the “Green Label Exclusives” licensing program, which brings artists and athletes together with brands and designers to create one-of-a-kind and limited edition capsule collections of lifestyle products inspired by the Dew brand DNA. Since the GLX program resonates with a younger consumer, the program is promoted through behind-the-scenes video content that tells a story and can be easily shared across social media channels.

The GLX collections are very successful and frequently sell out quickly. Recent success stories include: HEX and Dew-sponsored skater Theotis Beasley; Diamond Supply Co. and hip-hop artist Mac Miller and skateboarder Boo Johnson and SUPRA among others.

Additionally, the GLX program has some exciting developments for the remainder of 2014. Highlights include the launch of e-commerce on later this year, a new partnership with ICNY and Mike Cherman and a sporting goods licensing deal with JNJ International.

Check out the full story from License! Global.


World Congress Of Play Preview

world congress of play preview

The World Congress of Play will feature an impressive group of speakers to kick off the second annual conference that brings all the play industries together in one place at one time.  Global manufacturers and retailers of traditional toys and games, video games, music, entertainment and digital play, as well as representatives from theme parks, industry associations and trade media will be in attendance at the event held from September 8 – 10, in San Francisco.

A group of world-class speakers will include the leaders of some of the most innovative companies in the play industry including:

*David Zlotnik, Director, Global Marketing, McDonald’s Corp..

*Darell Hammond, founder of KaBOOM!, leader in play advocacy

*Hugo Malan, President, Sporting Goods and Toys, Sears Holding Corp.

*Manuel Torres, SVP Global Toys & Publishing, Nickelodeon

*John Barbour, CEO, LeapFrog

*Greg Ahearn, Chief Marketing Officer, LeapFrog

*John Coyne, VP, Consumer Marketing, Activision

A full list of speakers is available on the World Congress of Play’s site.

The event is co-produced by Richard Gottlieb, CEO, Global Toy Experts  and Charles Albert, CEO, Creativity Inc. Global Toy Experts is a world-renowned consultancy and resource for toy industry insights, while Creativity Inc. provides toy, game, learning, and entertainment developers with design, development and engineering services.

The play industry is an important licensing category for several of The Joester Loria Group’s clients. Events like The World Congress of Play provide an important forum for industry experts to share the latest trends and issues impacting the business.


Brands Experiment with Bicultural Ads

corona summer logo

The World Cup recently captivated millions of consumers around the world and many brands took it as an opportunity to experiment with their marketing strategies. Bilingual and Spanish-language ads were a major trend in the U.S. for brands targeting the Hispanic demographic, which now makes up 17 percent of the U.S. population with spending power of more than $1.7 trillion according to Nielsen and AHAA: The Voice of Hispanic Marketing.

According to AdWeek, Corona was one brand testing bilingual ads during the World Cup. Since the millennial generation tends to be bicultural, the ads allowed Corona to reach one of their target demographics in the general market instead of only focusing on Hispanic television outlets.

Corona’s summer campaign marks the first time the brand has used the same creative for both its Hispanic and general consumer ads. The brand developed both English and Spanish versions of the spots to help present an integrated message to all consumers across all communication channels.

Corona’s latest marketing strategy highlights the importance of developing tailored campaigns to reach specific target audiences. This approach can also be applied to developing and executing successful brand licensing programs.

Check out Corona’s latest campaign:

New Licensing Partner for Waste Management

Waste Management Powertex

The Joester Loria Group has secured Powertex as a new licensing partner for Waste Management. Under the new agreement, Powertex will launch a collection of apparel and accessories that will allow consumers to connect to the Waste Management brand in a new way.

The collection will focus on tees, fleece tops and headwear that reflect the brand’s core assets and mindset with popular slogans like “Think Green.” The apparel program will launch at retail for the Holiday 2014 season with prices ranging from $9.99 to $25.99.

The Powertex Group designs, sources and merchandises products for a variety of brands. They rely on a trusted network of domestic and international suppliers to create merchandise that energizes brands and brings them to life.

Waste Management, Inc. is North America’s leading provider of integrated environmental solutions with a mission to  maximize resource value, while minimizing environmental impact so that both the economy and the environment can thrive.