Here at the Joester Loria Group, we are all going nutty over the latest Kellogg’s brand extension! For the first time in 27 years, peanut butter and Pop-Tarts are joining forces in the form of two new Pop Tart Flavors: peanut butter and frosted peanut butter.
To spread the peanut butter news and get the new delicious flavors into the hands of fans nationwide, the Pop-Tarts toasting team is hitting the road on a cross-country trip in a toaster-shaped truck to hand deliver the peanut buttery goodness. Fans can find information on the tour schedule and see what fellow peanut butter lovers think about the new flavors by checking out the interactive map at www.facebook.com/kelloggspoptarts. Fans can also use the hashtag #CrazyGoodPB on Twitter to join in the Pop-Tarts Gone Nutty excitement. The new flavors are now available nationwide.
Huffington Post recently wrote about the new nutty Pop Tart flavors.
License! Global Magazine recently updated its top 30 licensing agents list and we’re thrilled to announce that The Joester Loria Group was included. The licensing agents on this illustrious list account for $50 billion in retail sales of licensed merchandise. Additionally, The Joester Loria Group was one of fifteen licensing agencies that reported $1 billion or more in retail sales. We were able to achieve these impressive results by brokering brand extensions for a variety of clients including but not limited to: The World of Eric Carle, The Kellogg Company, Entenmann’s, Pepsi, Mountain Dew, SoBe, The Hive, Discovery Communications’ Animal Planet and Annoying Orange.
Check out the full list from License! Global.
Our client Kellogg is seeking to increase its breakfast market share by expanding into several new brand categories including breakfast sandwiches, bars, shakes, crackers and chips. Kellogg’s brands like Special K have already successfully expanded into many of these categories. Since adults are increasingly eating breakfast on the go, these new brand extensions will allow adults to enjoy Kellogg products in a way that is more convenient to their busy lifestyles.
Another measure Kellogg is taking to appeal to an educated, high-income adult audience is adding nutrients to some existing products. Raisin Bran with omega-3s, Kashi Heart to Heart Chia and a multigrain version of Special K will all be introduced in North America later this month.
Kellogg is taking an innovative approach to regain the interest of the adult market by extending its popular brands into new and relevant product extensions. The Joester Loria Group looks forward to sharing more exciting news about our client Kellogg soon.
The 68th annual National Hardware Show took place in Las Vegas last week from May 7-9, with more than 2,500 exhibitors across multiple categories and more than 30,000 attendees. Many major brands announced new licensing deals in various home improvement categories. This year’s event included an expanded range of product categories including: farm and ranch, pet products and building products.
Here’s our recap of some of the key licensing developments from the show:
-Scotts Miracle-Gro announced several partnerships including an American Lawn Mower Co. line of reel lawn mowers; GreenScapes lawn fabric; children’s garden kits from Peachtree Playthings, sprayers from H.D Hudson and gardening tools from Bond
-Polaroid is partnering with Green Lighting Technologies for LED light bulbs
-Lysol is introducing furnace filters from Quality Filters, Inc.
-Stanley is working with Sleep Innovations for a line of floor mats
-Duracell is collaborating with Jiawei on LED light bulbs and gardening lighting
-Weber Grills is working with Bryson Industries on grill cleaning products
-Pella Windows is introducing window cleaners from Bryson Industries
-Energizer is partnering with Power Bright on 12 volt electronics
-Ford is collaborating with Pulsar on power washers and generators
Annoying Orange, which has grown from a digital phenomenon to a multi-platform licensing sensation as well as a hit cartoon series, is expanding its UK presence with sticker and activity annuals. Published by Pedigree Books, the sticker and poster activity annual is available across the UK, with a larger Christmas annual set to launch in August. Rocket Licensing, the UK agent for the property, brokered this deal as part of Pedigree’s expanding gaming and new media annuals range.
“Annoying Orange is one of the biggest Internet brands out there and has a massive following, so we are very excited about this extension into publishing and the retail potential of these new annuals is huge,” says Matthew Reynolds, publishing and sales director, Pedigree.
The Joester Loria Group looks forward to sharing more news on the ever-expanding licensing partnerships for Annoying Orange in categories that include electronics, toys and apparel and accessories.
Recently, the Duke and Duchess of Cambridge celebrated their second anniversary and spent the day giving back to others. While William was on duty in north Wales as an RAF search and rescue pilot, Kate visited the Naomi House hospice in Hampshire. The children at the hospice gave her a handmade image inspired by The Very Hungry Caterpillar as an anniversary gift. This thoughtful gift was meaningful, since Kate is expecting her first child in just a few months.
The framed artwork was painted on cotton, which is the traditional anniversary gift for the second year of marriage. It consisted of felt and paper as well as the finger prints of all the hospice’s children, which were used to create leaves. It was a very special day for the children, their parents and the staff and it is lovely to see how the work of Eric Carle has touched and continues to touch so many lives.
The Joester Loria Group, has partnered our client SoBe, the original South Beach Beverage Company, with crowd-sourced design platform Blank You Very Much (BYVM) for a “Show Us Your Exotic” design competition.
This collaboration launched on April 23rd and will run through May 23rd. The BYVM community will be challenged to reinvent SoBe’s official brand assets. BYVM’s community consists of almost 50,000 graphic designers, artists and fans. The innovative design platform was created by street wear impresario Darren Romanelli who has worked with a number of iconic sports and lifestyle brands including Disney, Converse, Burton, Beats By Dre, HUF, and Kanye West among others.
As part of this collaboration, designers will have access to official SoBe brand asset files including logos and lizard icons that may be used to create unique designs that will be uploaded to the BYVM gallery. Designs will be critiqued by BYVM community members and a panel of exclusive judges including renowned contemporary visual artist Jen Stark. Contestants have the chance to win $4,000 and other great prizes including exclusive SoBe swag.
Check out the SoBe partnership on Blank You Very Much.
We’re excited to see how the BYVM community re-interprets the SoBe brand. This collaboration is a creative way for a brand to connect with its consumers.
The Joester Loria Group and millions of fans are celebrating the news that Annoying Orange will be returning to Cartoon Network for its second season on May 16th at 7:30 p.m. During its freshman season, Annoying Orange has been a ratings juggernaut, averaging close to two million viewers for all premiere episodes. Now Orange, his popular produce pals, and Nerville, the proprietor of a fruit stand (played by YouTube Sensation Toby Turner), are back with exciting new escapades and a slate of featured guest voices including Dave Grohl, Rainn Wilson, Al Yankovic, Kellan Lutz, Olivia Munn, Gilbert Gottfried, David Cross, Jack McBrayer, Carl Edwards, Maria Menounos and Kendall Jenner.
Annoying Orange expanded from a viral video into a YouTube series with more than one billion views before making its prime time debut on Cartoon Network. Developed and produced by leading entertainment management and production company The Collective, Dane Boedigheimer (the creator of the Annoying Orange web series) co-created the television series with Tom Sheppard (Emmy® Award-winning writer for Pinky and the Brain). In addition to its broadcast and online momentum, The Joester Loria Group has successfully extended the brand to toys, apparel, publishing, and more. The first season of The High Fructose Adventure of Annoying Orange is also coming to DVD on May 28.
The Joester Loria Group has brokered a license agreement between SoBe Lifewater & Elixirs and Philly Swirl, extending the beverage brand’s most popular flavors to frozen bars. The bars will arrive in US grocery stores this summer and will include two exotic flavors based on SoBe’s top-selling Lifewater flavors- Yumberry Pomegranate and Pacific Coconut. The bars will be naturally sweetened with refreshing flavor and contain only 20-45 calories per bar.
“Expanding into frozen novelties allows consumers to experience and enjoy the distinct and delicious flavors of SoBe in a brand new way,” says Joanne Loria, executive vice president, The Joester Loria Group. “Philly Swirl is a leader in the category and will be a fantastic partner.” The Joester Loria Group is the exclusive licensing agent for PepsiCo North America.
Global License! recently shared SoBe’s freezer fresh news here: http://www.licensemag.com/license-global/jlg-sends-sobe-freezer-aisle
Licensing Expo is one of the important events of the year in the licensing industry. This year the annual trade show will take place from June 18 – 20 in Las Vegas.
Recently the organizers of the show announced actress Gwyneth Paltrow as the keynote speaker. Paltrow will also take part in a question and answer session with fitness expert Tracy Anderson who is Paltrow’s personal trainer and business partner. Paltrow will speak about her experience extending her personal brand through her lifestyle website Goop.com and her partnership in Tracy Anderson’s fitness empire.
Additionally, the topic and speakers for the keynote panel were recently announced. The panel will include industry executives from Walmart, Warner Bros. Consumer Products, The Cherokee Group, Disney Consumer Products and LIMA. The focus of the panel will be: “A Licensing Roadmap: Where Are We Headed, and How Will We Get There?”
We’re looking forward to Licensing Expo and attending these exciting panels. For the full schedule visit: http://www.licensingexpo.com/