New My Very Hungry Caterpillar App From StoryToys

My Very Hungry Caterpillar App

StoryToys and The Eric Carle Studio recently released My Very Hungry Caterpillar, the first fully interactive 3D form app based on the beloved character of the renowned author and illustrator, Eric Carle.  My Very Hungry Caterpillar is the second in a series of apps created under license with The World of Eric Carle™, and is now available in the App Store for iPad, iPhone and iPod Touch. The Joester Loria Group managed this partnership on behalf of their client The World of Eric Carle.

My Very Hungry Caterpillar is a virtual  character app which lets children nurture, care for, and play with their very own Very Hungry Caterpillar. The 3D animation captures the unique style of Eric Carle’s award winning art, delivering a wonderful new experience for the millions of fans of the best-selling classic children’s book, first published 45 years ago.

My Very Hungry Caterpillar provides lots of fun activities for children to share with their caterpillar. After hatching him from an egg, children can choose from a variety of activities including feeding him, playing with toys from his toy box, helping him grow flowers and fruit, and putting him to bed. More magical surprises are revealed the more the caterpillar is played with and cared for. With each passing day he grows until eventually he is transformed into a beautiful butterfly, after which a new egg appears and a brand new adventure begins.

Barry O’Neill, CEO of StoryToys said, “With My Very Hungry Caterpillar I believe the StoryToys team has created one of the most magical kids apps you will find in the App Store today. We’re very proud that on behalf of the Eric Carle Studio, Joester Loria Group (their exclusive brand licensing agency), has allowed us to bring his character to life in digital form, and we hope that his millions of fans enjoy interacting with The Very Hungry Caterpillar in this magical new environment.”

My Very Hungry Caterpillar is designed for preschoolers and Eric Carle fans of all ages, it includes the following features:

• Amazing 3D My Very Hungry Caterpillar interactive character

• Develops nurturing skills and encourages a love of nature

• Wide range of interactive activities

• Non-competitive individualized play

• Beautifully-illustrated scenes based on Eric Carle’s bright and colorful hand-painted collage illustrations

• A unique, completely text free play environment.

• Intuitive, child-friendly and easy to use.

• Charming musical effects and comforting soundtrack

My Very Hungry Caterpillar is available in the App Store globally priced at $3.99. After its launch last month, the app quickly became the No. 1 Kids App in the US, and sat at No. 12 on the Overall US iPad Paid App chart within 48 hours after its launch.  License! Global and Toy Insider both shared the news of this exciting new brand extension for The World of Eric Carle.

K.I.D.S./Fashion Delivers Gala Raises $2.15 Million

K.I.D.S./Fashion Delivers Gala

K.I.D.S./Fashion Delivers held their annual gala earlier this month at the American Museum of Natural History in New York City. The event set a new attendance record with more than 1,000 guests turning out to support the charity’s mission to fight the challenges of those affected by poverty and natural disasters through the gift of new products like clothing and household supplies.

Supermodel and philanthropist Coco Rocha was the hostess for the evening. Throughout the evening, Rocha introduced videos from a variety of individuals, including low income women and veterans, who all have benefited from the work of K.I.D.S./Fashion Delivers.

The first award of the evening was presented to Heidi Klum by her fellow “Project Runway” judge and acclaimed fashion designer Zac Posen. Klum was honored for her work with various charities including God’s Love We Deliver, UNICEF and Red Cross. Other honorees included former New York Giant and Super Bowl champion Carl Banks, who is now president of G-III Sports,. Banks was introduced by Morris Goldfarb, Chief Executive Officer, President and Chairman of G-III. Mark Verdi, president of C&S Wholesale Grocers, Inc. presented the evening’s final honor to Thomas A. Kingsbury, President and CEO of Burlington Stores, Inc., who was greeted with a standing ovation.

Board chairs Allan Ellinger and Gary Simmons led the evening’s Text to Pledge, which allowed guests to pledge a total of $85,000 in real time to cover product shipping costs. Additionally, the gala’s #GiveWarmth campaign succeeded in collecting 1,060,000 pieces of new warm apparel and blankets by November 5, 2014. The evening’s various efforts resulted in $2.15 million raised for the charity.

The Joester Loria Group’s Debra Joester is a  K.I.D.S./Fashion Delivers board member and several JLG team members were in attendance to help support this great cause.

The World of Eric Carle Teams Up with Publix & Produce For Kids

World of Eric Carle Produce for Kids Publix

The Joester Loria Group recently coordinated an event with Produce For Kids and Publix on behalf of their client The World of Eric Carle. The event took place at the Orlando Aprons Cooking School and featured a Very Hungry Caterpillar costume character appearance, product giveaways and social media promotion that drove event attendance.

More than 100 central Florida families attended the festivities where they met The Very Hungry  Caterpillar and learned how to assemble healthy caterpillar snacks made of fruits and vegetables.

The event was part of Produce For Kids’ “Healthy Families, Helping Kids” campaign, which educates families about healthy eating and raises funds to support local health and wellness projects. Produce For Kids signage featuring the Very Hungry Caterpillar is on display in the produce section of all Publix locations to further promote the campaign.

The event was featured on, Produce News and The Packer.

Chef Fabio Viviani Launches First Wine Collection

Fabio Viviani Wine

On behalf of client, Chef Fabio Viviani, The Joester Loria Group has brokered a deal with Sipp LLC  for the Fabio Viviani Wine Collection. Italian-born and American-loved, Fabio Viviani is the executive chef at several acclaimed restaurants, a New York Times best -selling cookbook author and was named  “Fan Favorite” on season five of Bravo’s reality hit, “Top Chef.”  Viviani then went on to Bravo’s “Top Chef All-Stars,” “Life After Top Chef” and currently can be seen on Food Network’s “Cutthroat Kitchen: Superstar Sabotage.”

“Growing up in Italy, wine was always on the dinner table. It’s a passion of mine that symbolizes family and culture and is an important part of every meal,” said Viviani. “As a chef, part of my job is making people happy through food, and with this new venture we’ve been able to apply the same mindset and skillset to create a delicious wine.”

Making its debut exclusively at Chicago’s famed grocer, Mariano’s, in November, the initial Fabio Viviani Wine Collection will include a 2012 Cabernet Sauvignon and 2012 Chardonnay. Wines from the Fabio Viviani Wine Collection are derived from California grapes and carefully crafted on a small scale and packaged in eco-friendly bottles with recycled materials, keeping in mind Viviani’s meticulous attention to taste and quality. The full bodied Cabernet features notes of cherry, blackberry, plum, chocolate and coffee, while the refreshing Chardonnay has aromas of golden apple, pear and peach.

“Our approach is simple. We focused on finding the best grapes and using the best winemaking practices, not on fancy gimmicks. We’re committed to making the best possible wine for all wine drinkers at a fair price,”  added Carlos Quimbo of Sipp LLC.

The Fabio Viviani Wine Collection plans to expand to national distribution and additional varietals beginning in early 2015. Fabio Viviani Wines will retail $13-$15 per bottle. For more information, visit, or follow the conversation online on Facebook, Instagram and Twitter.

Fabio Viviani Wine

The Fabio Viviani Wine Collection is a creative collaboration between friends, rooted in a common passion for good food and wine. Chef Fabio’s years as an admired chef and well-known wine aficionado has led him to expand his expertise into the wine arena. Together, Chef Fabio and Sipp, LLC partners Carlos Quimbo and Sean Thomas have developed an entrepreneurial wine brand that combines charisma and years of industry experience.

Amy Coe Launches Holiday Collection

amy coe holidayDesigner Amy Coe’s holiday collection featuring her signature style on girls’ and boys’ apparel and fashion accessories launched at Babies “R” Us last week. The girls’ collection includes details like a mix of red and black plaids, metallics, skulls and sequined leggings, skirts, dresses and tops. The boys’ line features easy and comfortable everyday styles in a color palette of charcoal, red and black. Key items include coveralls, a biker jacket, sweatshirts, cargo pants, knit hats and socks.  In her 6th year bringing the Amy Coe Collection to Babies “R” Us,  Amy provides savvy moms and their fashion-forward children with “must-have” clothing at a fantastic price.

Amy Coe Holiday

The Joester Loria Group is working with Amy on her new 2015 program that will expand
the reach of her brand and bring Amy Coe to an extended range of sizes.  Stay tuned for upcoming updates on the Amy Coe brand!

amy coe holiday collection

Jaxxwear Debuts Caterpillar & Friends Collection

jaxxwear caterpillar and friends

World of Eric Carle licensee Jaxxwear recently debuted its new Spring/Summer 2015 Caterpillar & Friends infants wear collection at ENK Children’s Club Show at the Javits Center in New York City this October. ENK Children’s Club is an international exhibition for children’s clothing, layette, accessories, footwear, toys and gifts. The show is held four times a year and is attended by children’s specialty retailers and boutiques.

For Spring/Summer 2015, the Jaxxwear World of Eric Carle collection again featured The Very Hungry Caterpillar along with other iconic artwork from Carle’s beloved books, including Mr. SeahorsePapa Please get the Moon for Me and Friends. Growing on the success of the previous two collections launched earlier this year, Jaxxwear utilized contemporary all-over prints and introduced beautiful embroidery and appliqués in this new season.

Jaxxwear, highly regarded for beautifully-designed, quality infant apparel,  is part of the growing, multi-category licensing program The Joester Loria Group has developed for The World of Eric Carle brand.

K.I.D.S./Fashion Delivers Continues Hurricane Sandy Relief Efforts

K.I.D.S. Fashion Delivers

K.I.D.S./Fashion Delivers is an organization that helps fight the challenges of poverty and natural disasters through the gift of new products. Companies donate excess inventory to the organization, which is then distributed by nearly 1,000 community partners. Since 1985, K.I.D.S./Fashion Delivers has distributed more than $1 billion in merchandise.

In October 2012, Hurricane Sandy left many families with damaged or destroyed homes. K.I.D.S./Fashion Delivers was able to move quickly, distributing more than $20 million in essentials such as apparel, shoes, blankets and diapers to families affected by the storm in New York and New Jersey. In 2013, a partnership with The Legacy Center led to the  creation of Extreme Home Makeover – Sandy Edition, which helped families repair damage to their homes. Additionally in 2013, the group hosted a free holiday pop up shop in Far Rockaway, New York, that distributed more than $2.5 million in essentials and toys to families affected by Sandy. K.I.D.S./Fashion Delivers continues to work with a variety of community partners like  The Legacy Center, Project Hospitality and New York Disaster Interfaith Services (NYDIS), to help children and families.

None of this important work would be possible without the generosity of hundreds of companies who donate new product each year, and thousands of supporters who attend the organization’s fundraisers.  K.I.D.S./Fashion Delivers has also benefited from the support of its annual honorees who have included Presidents Clinton and Obama, Cory Booker, and CEOs of America’s leading retailers and manufacturers.  This year’s November 5th gala honoring Heidi Klum, Burlington CEO Thomas Kingsbury and President of G-III Sports, former All Pro NFL Linebacker and Super Bowl Champion Carl Banks,  promises to break attendance records.

The Joester Loria Group is a proud supporter of K.I.D.S./Fashion Delivers. Debra Joester, our president and CEO, currently serves as a Board Member.

The 2014 Eric Carle Honors

Eric Carle Honors

The Eric Carle lithograph presented to the honorees. Image via

Eric Carle, one of the most acclaimed children’s book authors and illustrators, world-renowned for his award-winning series of children’s book titles including the iconic The Very Hungry Caterpillar, opened The Eric Carle Museum in Amherst, Mass, in 2012.  In support of the museum, the Eric Carle Honors annual gala and fundraiser celebrates the talented people who have played an instrumental role in making children’s books a vibrant and influential art and literary form in America

The 9th Eric Carle Honors took place at Guastavino’s in New York City last month, with awards presented to four highly regarded recipients.  The Mentor Award went to Henrietta Mays Smith for her work as a librarian and professor at the School of Information at the University of South Florida in Tampa. Smith is also a dedicated and active American Library Association member. The Angel Award was presented to Reach Out and Read, a nonprofit organization. Françoise Mouly received the Bridge Award for her work as art editor at the New Yorker and publisher and editorial director of TOON Books. Finally, renowned children’s book illustrator Jerry Pinkney was honored with the Artist Award. One very special guest in attendance was Eric Carle’s long lost friend Florence, Carle’s inspiration for his recent book, “Friends.”

The impact and appeal of Eric Carle’s works have extended beyond his publishing franchise and his contribution to the recognition of storybook art, to a collection of award winning children’s product.  The World of Eric Carle toys, games, apparel, accessories, gift, and juvenile products educate, entertain and delight children with Carle’s iconic art, characters and themes from his 70 plus books.   The Joester Loria Group is proud to be the global licensing agent for The World of Eric Carle and is a proud supporter of The Eric Carle Museum.

The Joester Loria Group Partners Kellogg’s with Hallmark

kellogg's hallmark

The Joester Loria Group has brokered a licensing deal for Kellogg’s with Hallmark, the largest manufacturer of greeting cards in the U.S., to release a series of collectible ornaments featuring the brand’s most notable characters and advertising icons.

The first ornament in the series is a vintage Tony the Tiger holiday ornament which debuted on October 4th at Hallmark Gold Crown Stores and on Hallmark’s website, retailing for $14.95. Tony the Tiger has been on breakfast tables across the country for more than 50 years and this collectible ornament will bring a bit of nostalgia to any holiday gathering, a grrrrreat gift!

Hallmark will release a new Kellogg’s ornament every year through 2016 giving customers the opportunity to collect the entire three-piece series. The ornaments will be sold at all 2,400 Hallmark locations, online and at select specialty retailers nationwide.

This exciting new licensing deal for Kellogg’s was featured in License! Global.

Progressive Preschool Awards Finalists Announced

progressive preschool awards

The Joester Loria Group develops global marketing initiatives that deliver brand enhancement and engagement for its clients.  A recent example developed for The World of Eric Carle was nominated for The Progressive Preschool Awards in the UK. In Spring of 2014, the Giant Wiggle was launched in partnership with UK charity Action for Children, as a fundraising campaign that brought children under five together in caterpillar conga lines and encouraged them to play and develop their imaginations through storytelling and creativity.  The event was tied to the brand’s The Very Hungry Caterpillar’s 45th anniversary celebration and is a finalist in the Progressive Preschool Awards marketing category.

The Progressive Preschool Awards highlight creativity in the preschool industry in the UK. The awards include ten retail categories, nine product categories and one marketing award. The retail categories include best supermarket retailer, best mixed retailer, the best multiple retailer, the best department store retailer, best online retailer, best retail initiative, best independent nursery retailer, best independent toy retailer, best independent apparel retailer and the best independent gift retailer.   A full list of this year’s finalists is available on the Progressive Preschool site. Winners will be revealed at this year’s award ceremony, which will take place on Thursday, November 13 at The Dorchester Hotel in London.

The finalists were selected by an independent validation panel made up of marketing and communication experts who thoroughly discussed each initiative before the campaigns were voted on to arrive at the six finalists and eventual winner.