Corona Extra is continuing a successful 2013 promotion by introducing its 2014 Limited Edition Boxing bottles collection. The new wrapped bottles feature images, stats and signatures of six boxers including: Danny Garcia, Marcos Maidana, Adrien Broner, Paulie Malignaggi, Daniel Ponce de Leon, and Leo Santa Cruz. All of these boxers are participating in the Corona Extra sponsored Golden Boy Boxing competition.
The new bottles recently made their debut at the Canelo/Lara fight weigh-in in Las Vegas, Nevada.
The promotional boxing bottles will be available at retail from August 15 through October 31. The wrapped bottles are only available in the 18 pack boxes of Corona Extra.
To further support its sponsorship, Corona Extra is hosting a contest in which customers can win a VIP trip to the the Mayweather vs. Maidana fight taking place on September 13 at the MGM Grand Garden Arena in Las Vegas. Consumers can enter starting August 9 through September 2 via the Corona Boxing hub at www.CoronaExtraUSA.com. Other content hosted on the hub includes fighter bios, videos and photos. Additionally, visitors can vote for which fighters will appear on the 2015 promotional bottles.
Corona Extra’s boxing bottles are a powerful marketing tool for the brand since boxing is a sport that appeals to their core demographic of adult males. As the U.S. licensing agent for Corona Extra, The Joester Loria Group looks forward to further expanding the Corona Extra brand into new categories aligned with their brand DNA.