Pringles Is Popping with the Brand’s First Licensing Deals in North America

pringles licensing

The Joester Loria Group has brokered three new licensing deals on behalf of Pringles, the #1 salty snack, which boasts a strong social media following with more than 27 million Facebook fans.

 The first licensing deal partners Pringles with iHip, a division of Zeikos Inc.   iHip is an industry leader and award winner for its unique product and advanced technology.  They will now bring that innovation to a full line of Pringles earphones, headphones and portable speakers, chargers and mobile covers.

 Additionally, Fifth Sun joins the Pringles family of licensees as the first apparel partner for North America.  They will be developing young men’s and juniors’ t-shirts, tank tops and fleece tops as well as sleepwear and loungewear. Fifth Sun will tap into Pringles’ rich history and offer a line of vintage Pringles designs as well as a contemporary collection. Both collections will be available at specialty, mid-tier and mass retailers later this year.

 Pringles also is partnering with Odd Sox, the sock company known for their original concepts and clever designs. With over 100 varieties of Pringles and new creative assets, the design possibilities are endless.   Pringles socks will be available at specialty, mid-tier and department stores for the back-to-school season.

New licensing partners for Pringles in accessories, home goods and gifts will be announced later this year. Expanding on its existing relationship with The Kellogg Company, The Joester Loria Group was retained as the brand licensing agency for Pringles in 2014.

Expanded Licensing Deals for Entenmann’s

entenmann's licensing

Earlier this month at Licensing Expo, The Joester Loria Group unveiled three expanded licensing deals for their client, leading baked goods company, Entenmann’s. The Entenmann’s brand will be growing its candle offering with Jay Companies, adding new formats and flavors to its coffee collection with White Coffee and partnering with Durakleen for new baking sets and tools.  

The Entenmann’s scented candle program with Jay Companies launched nationally in December 2014 at Rite Aid with a 3 oz candle assortment. The candles were scented to match iconic Entenmann’s baked goods including Apple Strudel, All Butter Loaf Cake, Cinnamon Crumb Cake and Lemon Pound Cake. The Rite Aid candle program continues in Fall 2015 with a Pie themed collection that includes the fragrances Apple Crumb Pie, Blueberry Pie, Caramel Pecan Pie and Spiced Pumpkin Pie. Additionally,there will be an expanded offering of assorted candle sizes such as jars, votives, fragrance melts and gift sets. The new items will also be available in additional indulgent scents reminiscent of Entenmann’s baked goods including Milk Chocolate Chip Cookies, Vanilla Bean Iced Cake, Sugar Cookies, Cinnamon Hazelnut Danish and more. The line will continue grow into drinkware and serveware with a collection of coffee mugs, travel mugs and charger plates starting early 2016.

Entenmann’s signature coffee collection with licensee White Coffee continues to expand its single cupline with a cup format that fits in popular drawer and counter storage systems. The success of seasonal coffee flavor Pumpkin Spice inspired new flavor introductions for 2015 including Caramel Apple, Party Cake, Chestnut Praline and Coconut Cream. The coffee has a wide range of distribution from Albertsonsand Burlington to Tuesday Morning and Christmas Tree Shops, as well as a growing online business with Amazon and Boxed.com due to increasing popularity in grocery e-commerce.

Additionally, Entenmann’s bakeware collection with Durakleen is introducing new cupcake baking sets as well as cupcake and cookie decorating tools. The items were first previewed at the IHA Housewares show in March and will hit stores beginning in Fall 2015.

The World of Eric Carle Wins Prestigious Licensing Award

lima international licensing awards

Last week more than 15,000 retailers, licensees, manufacturers, distributors and licensing agents gathered in Las Vegas for Licensing Expo 2015, the industry’s most prominent trade show. One of the highlights of the show was the LIMA International Licensing Awards, which honor the best licensing programs of the year across 11 categories. The Joester Loria Group and The World of Eric Carle took home one of the night’s top honors with a win in the Lifestyle: Art, Design or Fashion Program category. 

 The World of Eric Carle™ is a design-driven licensing and merchandising program based on the beloved picture books by Eric Carle. A prolific author and artist, Eric Carle has written and illustrated more than seventy books which have sold over 128 million copies worldwide. Like his books, The World of Eric Carle brand draws upon Eric Carle’s approach to creativity, discovery, play and development.  Recent highlights from the World of Eric Carle licensing program include partnerships with Gymboree, Whole Foods, Native Organics and Primary Colors.

The LIMA International Licensing Awards also gave out honors in several other categories including Overall Best Licensing Program, character or toy licensing, digital licensing and television, film or entertainment licensing. Additionally, LIMA inducted Cheryl Stoebenau, president of CAS Marketing, to the Licensing Hall of Fame. Stoebenau joins JLG’s founders Debra Joester and Joanne Loria in this select group of top licensing professionals who have made a significant contribution to the industry.

THE WORLD OF ERIC CARLE PARTNERS WITH PARRAGON FOR PLAY AND GIFT LICENSING PROGRAM

world of eric carle licensing

The Joester Loria Group, worldwide brand licensing agent for The World of Eric Carle, has brokered a deal with Parragon, global creator of books and gifts, to create a new and exciting collection of children’s novelty stationery, activities and gifts featuring Carle’s signature artwork, including the beloved ‘The Very Hungry Caterpillar.’

Beginning in February 2016, Parragon will launch an initial range of new interactive, novelty formats and creative gift sets featuring Carle’s distinctive art and iconic characters. The range will offer a variety of innovative product formats; from activity pads with collectible, cover-mounted gifts and toys, and carry-along activity sets, to the exciting premiere of Parragon’s new-to-market formats, including a ‘Storytime 4-in-1 Activity Game Set’, a ‘Activity and Jigsaw Puzzle Set’ and a ‘Show & Tell A Story Set.’ Parragon’s extensive distribution in retail and direct-to-consumer sectors will ensure The World of Eric Carle products will be readily accessible throughout the USA and Canada.   

“We are delighted to welcome Paragon to the World of Eric Carle family of partners,” said Debra Joester, President at The Joester Loria Group.  “Their innovative products are ideally suited to Eric Carle’s art and content, and will inspire children to explore and create.”

“The World of Eric Carle presents a tremendous opportunity for Parragon, and we are greatly looking forward to combining the rich heritage of Eric Carle’s cherished artwork with our market-leading product to inspire and delight both children and their parents,” said Wendy Friedman, President – Creative at Parragon.  

Eric Carle is known for his beautifully-illustrated, award-winning picture books. ‘The Very Hungry Caterpillar’ is recognized as one of the top children’s books of all time, selling over 39 million copies since publication in 1969 and now available in 62 languages. Carle has written and illustrated more than 70 picture books, which have sold more than 128 million copies globally.


The World of Eric Carle’s latest licensing deal with Parragon was featured by Licensing.biz, Kidscreen and Publishers Weekly.

Dena Designs Inks Partnership with JLG for Licensing Representation

dena designs licensing

Dena Designs has selected The Joester Loria Group as the exclusive licensing agent for its growing portfolio of award-winning, design-driven lifestyle brands, with best-selling collections in the baby, children, junior and home categories. The Joester Loria Group will execute a brand expansion strategy that extends Happi by Dena, Haute Girls and other Dena brands to new product categories and builds on the distribution at current and new retail partners.

Dena has become a sought-after designer at retail, with sales topping $500 million and more than 30 licensees in 20,000 leading retail doors worldwide. Dena’s signature hand-painted blend of vibrant designs that bring a modern aesthetic to vintage and traditional patterns, are at the heart of her successful brands and top-selling collections of textiles, home furnishings and decor, gifts, social expressions, crafts, stationery and more.  

The Joester Loria Group and Dena Designs will debut new collections for licensing and retail opportunities at Licensing Show 2015.  “We are delighted to represent Dena Designs brands,” said Debra Joester, President and CEO of The Joester Loria Group.  “Dena’s distinctive design aesthetic and proven ability to create successful brands that connect with consumers has already garnered the support of leading retailers.  We are huge fans and we look forward to bringing Happi by Dena and Haute Girls into the lives of millions of new customers.”

The Happi by Dena brand features Dena’s signature hand-painted graphics coupled with the whimsical and charming “Happi” characters across a wide range of infant and toddler products including layette, apparel, gifts, books, social expressions, bedding and room decor.  Happi by Dena products are best sellers at top retailers including Babies “R” Us, Buy Buy Baby, Lord & Taylor, Barnes and Noble, and key independent and specialty stores and online retailers.  Leading licensees include Lambs & Ivy, Topsville, Hallmark, York Wall Coverings, and CR Gibson.

Haute Girls, an exciting lifestyle brand for young fashionistas, is an innovative mix and match collection that is fun, vibrant and imaginative. This dynamic brand is a collaboration between visionary veteran, Dena Fishbein and her fashion and merchandising savvy daughters, Rachel and Lisa, both FIT graduates, who developed their creative skills and love for design growing up in their mother’s studio. Their blogs and rich social media platforms deliver engaging content to a growing community of fans and followers. Leading licensees include WestPoint Home, York Wall Coverings, and Publications International. 

The Joester Loria Group’s new partnership with Dena Designs featured in outlets including Gifts and Decorative Accessories and License! Global.     

My Very Hungry Caterpillar App’s Success Story

storytoys my very hungry caterpillar

The Joester Loria Group recently partnered our client The World of Eric Carle with StoryToys, a leading publisher of entertaining, engaging and educational apps for children, to create the My Very Hungry Caterpillar app. Since debuting in October, the app has received numerous accolades including the 2015 BolognaRagazzi Digital Award and an Appy Award nomination in the Games: Educational/Family/Kids category.

Check out these fun facts that demonstrate the My Very Hungry Caterpillar app’s continued popularity:  

·        There have been an average of 8,000 play sessions per day, with 1.3 million play sessions in total.

·        It takes three seconds for the Very Hungry Caterpillar to eat a single fruit. On average, five pieces of fruit are eaten per session, that’s 40,000 pieces of fruit a day.

·        In total, 6.9 million pieces of fruit have been eaten. That’s the equivalent of 13,228 lbs of apples.

·        A piece of fruit is eaten on average every two seconds. In a year, our Very Hungry Caterpillar will eat the equivalent of 1/8th of the world’s production of apples.

·        Since December 4, 96,500 butterflies have been created, which is an average of 665 per day.

·        2,040 butterflies were created on March 22nd, Very Hungry Caterpillar Day. That’s a new butterfly every 42 seconds.

·        Average lifetime minutes in the app per user is 138 minutes vs. an industry average of 20 minutes.

·        The average lifetime play session is 12 minutes vs. the  industry average of 2.5 minutes

My Very Hungry Caterpillar is a virtual character app that lets children nurture, care for and play with their very own Very Hungry Caterpillar. The 3D animation captures the unique style of Eric Carle’s award-winning art, delivering a wonderful experience for the millions of fans of the best-selling classic children’s book, first published 46 years ago. My Very Hungry Caterpillar is available in the App Store, globally priced at $3.99


As the exclusive brand licensing agency for The World of Eric Carle, this highly successful app is just one piece of the extensive, multicategory licensing program The Joester Loria Group has developed on behalf of our client.

The Joester Loria Group Adds Comics and Graphic Novels To SMOSH Licensing Program

smosh licensing

In a deal brokered by The Joester Loria Group, DEFY Media’s YouTube sensation SMOSH has licensed with Dynamite Entertainment to develop a series of comics and graphic novels. SMOSH, the powerhouse digital comedy brand with more than 30 million subscribers across multiple YouTube channels and over 20 million social media followers, launched in 2005 as the brainchild of Ian Hecox and Anthony Padilla.  Founded in 20045, Dynamite Entertainment has become a leading comic publisher focusing on creating adaptations of top entertainment properties.  

The SMOSH graphic novels and comics will hit retail shelves Holiday 2015 and will retail for $3.99-$4.99 for comic books, $14.99-$19.99 for soft cover graphic novels and $24.99-$49.99 for hard covers.

Demonstrating the popularity of their brand, SMOSH creators Ian Hecox and Anthony Padilla were the highest ranking public figures among teens 13-18 years old,  according to a 2014 survey commissioned by VarietyBusiness Insider has also profiled the duo and the powerful brand they have created based on their YouTube channels. 

This new addition to the Smosh licensing program will target the growing community of graphic novel and comic book enthusiasts in the young millennial demographic. According to estimates by Comichron’s John Jackson Miller and ICv2’s Milton Griepp, domestic sales of comics and graphic novels topped $870 million in 2013; a significant increase from $265 million in  2000.

An extension of DEFY Media’s SMOSH comedy brand, which includes multiple YouTube channels, a highly trafficked website, mobile, OTT and gaming apps as well as merchandising,  the comic and graphic novel series will give Hecox and Padilla a new platform for their distinct brand of humor, and will provide SMOSH fans with another way to connect with their favorite digital brand.

JLG Expands Car and Driver Licensing Program

car and driver licensing

As the brand licensing agency for Hearst Publications, The Joester Loria Group has brokered a deal to extend the Car and Driver automotive accessories program with Argento SC with the addition of new products.

The expanded collection will build off the successful launch of the Car and Driver car care accessories program that launched in 2013 and introduce new categories such as automotive cleaning supplies, garage organization items, and pet products for automotive use.

The licensing partnership between Car and Driver and Argento SC brings a unique know-how to the car care accessories category, while delivering the quality and innovation that consumers seek in solution-based automotive gear. More than 10.7 million automotive brand loyalists trust the Car and Driver brand. From the initial launch of a core line of Car and Driver automotive accessories to now, Argento continues to deliver on the Car and Driver brand promise.

As the frequency of Americans traveling with pets increases, concern for their animal’s safety grows as well. As a result, car pet products, such as safety restraints, booster seats, portable steps, and barriers, are a main focus of the expanded product offering.

Look for the expanded Car and Driver automotive accessories program to hit retail later this year.

Another High Profile Lifestyle Collaboration for Mountain Dew

Mountain Dew Licensing

Right on the heels of Dew’s highly successful Green Label Exclusives (GLX) collaboration with GIRL Skateboards, Dew launches its seventh GLX collaboration with Rastaclat.

Dew’s GLX program brings together top brands, artists and athletes to create the hottest limited edition releases.  Earlier this year, the GLX x Girl skatedeck sold out immediately and is now featured in the “Do The Dew” global ad campaign.  In this latest installment to the GLX program, The Joester Loria Group recently partnered its client Mountain Dew with accessories brand Rastaclat on a collaboration inspired by the Green Label philosophy of individuality. The line includes two new colorways of Rastaclat’s popular braided shoelace bracelets and a black and white bucket hat featuring accents in Mountain Dew’s signature shade of green. This exciting new collection is now available on Rastaclat.com and Zumiez.com. To help promote the new collaboration, Mountain Dew supported a social media push and a series of videos starring Dew professional skater Boo Johnson and Justin Schulte, that were featured by The Skateboard Mag.

The Joester Loria Group’s client Mountain Dew is a brand known for being high-energy, celebrating individuality and its close ties to action sports; Mountain Dew brand extensions highlight these values.  Look for more GLX collaborations to come in 2015.

The Joester Loria Group Expands The Amy Coe Brand

amy coe licensing

The Joester Loria Group has brokered a new licensing deal to partner Amy Coe with Tawil & Associates for a multi-category clothing deal, expanding on her success as an exclusive designer for direct-to-retail licenses with Target and Babies R Us. The new collection will include layette, toddler, boys and girls apparel, sleepwear, swim and fashion accessories and will launch for spring 2016 at department, specialty and national retailers.

“I’m super excited to embark on this new partnership with JLG,” said Amy Coe. “Expanding the Amy Coe brand is a dream come true. My designs are embraced by moms everywhere — now it’s time to amplify the assortment.  I am always looking forward, evolving and thinking of what we could be doing next.  My goal is to create a curated collection that screams AMY COE, all with an independent attitude.  Tawil & Associates are experts in their field, which make them the ideal manufacturing partner.  We are anticipating many successful years at retail.”

High impact marketing support for the launch of the collection will position AMY COE as a fashion authority with a focus on hip, cool design with a downtown edge.  In addition to traditional print, TV and digital PR campaigns, specifically targeted social media and outreach to influential mommy and fashion bloggers will drive consumer engagement.

Amy Coe’s past partnerships include a six-year-exclusive retail partnership with Target for her Amy Coe Limited Edition collection, which featured adorable designs at affordable prices. Additionally, Amy Coe’s seven-year-exclusive retail partnership with Babies R Us was the largest product introduction by an exclusive designer in the company’s history. Coe’s collections boast a successful track record at retail with sales exceeding $200 million.

Recognized for her fresh approach to design, Coe celebrates pure color, exceptional detail, modern lines and always encourages individual style.  Inspired by a REBEL spirit and INDEPENDENT attitude, the line ranges from soft, cozy denim to rock & roll party dresses.

“We are thrilled to partner with Amy Coe to bring her distinctive designs to a larger audience,” said Mitchell Tawil, Executive Vice President of Tawil & Associates.  “We are really looking forward to working with both Amy and The Joester Loria Group to extend the brand at retail.”

The Joester Loria Group will continue to expand on Coe’s successful children’s apparel licensing programs, reintroduce Amy Coe accessories, bedding and décor, and develop Amy Coe Home for adult bedding and home goods. License! Global and aNb Media both covered Amy Coe’s latest brand extension.