The Excitement Around Poppy Cat Continues to Grow Worldwide

American preschoolers are in for a treat! Starting March 12, Poppy Cat will begin airing on Sprout’s Sunny Side Up Show in addition to its daily airing in the Goodnight Show, where Poppy Cat is a top rated series. The 24-hour-preschool channel is now airing Poppy Cat three times a day. The excitement around Poppy Cat TV series, based on the award winning book series by Lara Jones continues to grow around the world. Joester Loria Group is proud to represent Poppy Cat for licensing opportunities North America.

We’ll be sharing more exciting developments about this property soon!

Poppy Cat airs seven days a week on Sprout. Check your local time listings for details.

Entenmann’s Extends Bakeware with “Minis” Bakeware for Kids!

A new collection of Entenmann’s bakeware, designed especially for kids, is set to launch this Fall for little bakers everywhere! The children’s bakeware adds to Durakleen’s complete line of Entenmann’s Bakeware, which includes the Minis collection of bakeware plus Classic and Ultimate bakeware product for adults.

The Joester Loria Group brokered the deal between its client Entenmann’s, the #1 brand of sweet baked goods in the US, and bakeware manufacturer Durakleen. All of the Entenmann’s bakeware lines will be showcased March 10th through 13th at the International Home+Housewares Show in Chicago, Booth # S4016.

Entenmann’s bakeware can be found at leading online retailers, Amazon, Walmart, Meijer and QVC.

Brand-Xpand To Create Branded Online Storefront for Pinkalicious

Pinkerellas rejoice. Brand-Xpand will create the official Pinkalicious online storefront on TysToyBox.com offering a variety of Pinkalicious licensed merchandise including clothing, games, accessories such as backpacks, water bottles and beach towels, kids’ room décor items and birthday party supplies. The online store will also offer a print on demand feature so shoppers can personalize the product with the name of their pinkerellas. The licensing agreement was developed by the Joester Loria Group, the exclusive brand licensing agency for Pinkalicious.

With nearly 9 million books sold, Pinkalicious has inspired and captivated millions of children with her creative imagination and magical adventures from the best-selling book series, written and illustrated by Victoria Kann. You can read more about Pinkalicious here: www.thinkpinkalicious.com

New River Monsters Fishing Gear Launching This Spring at Retailers Nationwide

Cabela’s became an important holiday destination for fans of Animal Planet’s top rated series, River Monsters. The popular outdoor retailer was first to market with River Monsters branded lure kits and tackle boxes in December 2011. Beginning Spring 2012, Cabela’s expands its collection with more exclusive product for fishing enthusiasts while thousands of other retail doors including specialty accounts and Walmart will also feature a full assortment of River Monsters fishing equipment and accessories. The Joester Loria Group brokered the deal between Discovery Communications and South Bend Sporting Goods to develop a line of River Monsters fishing products inspired by the hugely popular Animal Planet television series starring extreme angler and biologist Jeremy Wade.

The new line of fishing gear includes River Monsters branded fishing rods, reels and equipment combination packages that range in price from $11.99 to $49.99. There is also a selection of tackle boxes, kits, tools and lures ranging in price from $2.99 to $39.99. The line will be available at outdoor specialty stores, sporting goods stores and mass market retailers. The River Monsters fishing equipment promotes conservation-based fishing methods to protect and ensure sustainable levels of fish for future generations to enjoy.

The River Monsters series will return for its fourth season this April.

Discovery Expedition’s Licensing Partners Showcased at Outdoor Retailer Trade Show

Discovery Expedition products made their debut at the 2012 Outdoor Retailer Show in a dedicated booth that signaled the commitment the Discovery Channel and its exclusive licensing agency, The Joester Loria Group, are making to the brand. Discovery Expedition product launched in 2009, and has been sold in over 5000 retail doors.

The Discovery Expedition booth featured adventurous and rugged consumer products, including electronics, optics, luggage and accessories from key licensing partners. One of the highlights of the show was Delsey’s unveiling of its Discovery Expedition luggage collection. More than 15 pieces were on display including upright luggage, rolling duffel bags and outdoor backpacks that will be available at department stores, travel, outdoor and sporting good specialty stores and e-commerce sites this June. Prices will range from $69.99 to $199.99.

Also featured in the Discovery Expedition booth were telescopes, microscopes, weather stations, weather radios, lighting accessories, binoculars, and consumer electronics and accessories.

Stay tuned for the latest Discovery Expedition developments!

Annoying Orange Wraps Up Toy Fair With More Media Attention

Toy Fair is always an important source of new trends and toys can be the centerpiece of many licensing programs. The 109th Annual American International Toy Fair ended February 16th with the most notable trend being online apps transforming into physical toys.

Annoying Orange is said to be a notable force in what Newsweek is calling “the year of the app.” We look forward to sharing more about this license soon.

Christian Cota x Diet Pepsi Brand Partnership Generates Nine Million Media Impressions and Counting


The Christian Cota x Diet Pepsi capsule collection is making a splash in the press, with more than nine million media impressions so far.

Top outlets like TeenVogue.com, FashionEtc.com and Zimbio.com have all covered the brand collaboration.

Check out the coverage here:
FashionEtc.com
Hauteliving.com
Johnsimondaily.com
Nitrolicious.com
Stylelite.com
Teenvogue.com
Zimbio.com
Sheknows.com


Research Shows There’s a Big Appetite for the Very Hungry Caterpillar

For more than 40 years, Eric Carle’s book featuring his distinctive art, about a lovable caterpillar that transforms into a butterfly has captured the hearts of children, and according to a recent report, it’s the most read children’s book in the UK.

Both Total Licensing’s Newsletter and Daily Mail UK wrote about the recently released study.

The widespread appeal of the story is thought to be the result of parents’ familiarity with the classic story, which makes them more likely to pass it on to their children. The Joester Loria Group is proud to represent the global licensing for The World of Eric Carle. We will be sharing exciting news about the program soon.

The Joester Loria Group Client Annoying Orange Heads To Toy Fair On The Heels of Ongoing Media Coverage

From computer screen to TV screens, Annoying Orange sparked a lot of media interest of late.

USA Today, The Daily Beast and Retail Merchandiser covered the growth of what started as creator Dane Boedigheimer’s joke and has expanded into a serious licensing business.
It seems everyone is seeing orange as they head for Toy Fair next week!

Visit the Annoying Orange booth at Toy Fair
February 12-15 at the Javits Center , New York City

Joester Loria Group Brings Diet Pepsi and Christian Cota Together For A Fashion Collaboration

Christian Cota’s 2012 Diet Pepsi capsule collection will be previewed at Mercedes-Benz Fashion Week at Lincoln Center today.  The collection features Cota’s creative interpretation of iconic Diet Pepsi brand imagery and the spirit of the brand.

The Diet Pepsi x Christian Cota initiative was developed by JLG for Pepsi, as we continue to create and execute campaigns aligned with key brand initiatives.

Cota, a long-time fan of the Diet Pepsi brand, offers a refreshing take on Diet Pepsi’s vintage graphics with a collection of shift dresses, off-the-shoulder jersey sweaters and skinny cuffed pants in a range of silk fabrics featuring a variety of patterns from retro plaids to multi-colored prints.
Starting today, four looks from the Diet Pepsi x Christian Cota brand partnership will be on display at New York Fashion Week at the Jonathan Adler-designed Diet Pepsi Refresh Studio in the Grand Lobby at Lincoln Center. Cota will unveil the fifth and final look at his Fall 2012 Collection presentation this Saturday, February 11, at  The Standard Hotel.

The collection will make its retail debut this Fall 2012.

Here’s a sneak peek at one of the looks from the collection!