Interbrand’s 2012 Best Retail Brands Report

Interbrand has released its 2012 Best Retail Brands Report, which ranks the top 50 most valuable retail brands in the United States. Walmart topped the list, followed by Target, The Home Depot, CVS/pharmacy, Best Buy, Walgreens, Coach, Sam’s Club,, and Ebay.

Interbrand also comments on some key retail trends affecting our industry, in particular the move to digital platforms and an expansion beyond just brick and mortar retail to cross channel commerce, a change we have recognized and ensure our licensing programs are built to meet these changing retail needs.

For Interbrand’s full press release visit:

Joester Loria Group Client Watch: What’s NEXT for Pepsi

The new ad from our client Pepsi is getting a lot of buzz. Adweek featured a piece on the Pepsi NEXT commercial, noting the popularity of ads featuring babies doing unexpected things. That’s one amazing baby!

Read the full Adweek post and watch the video here:

Join Us in Celebrating The Very Hungry Caterpillar Day!

Not only is today the first day of Spring but it is also a very special day for The World of Eric Carle – it’s The Very Hungry Caterpillar Day!

The Very Hungry Caterpillar Day is a special day in the world of literacy and education celebrating Eric Carle’s books that have delighted children around the world with engaging stories and a distinctive, graphic style for more than 40 years.

Publishing partner Carson-Dellosa is marking the occasion by surprising three of their Facebook fans with a Very Hungry Caterpillar Classroom kit. Each kit will include their most popular Very Hungry Caterpillar classroom products including bulletin board sets to bookmarks, all featuring the beloved original artwork. Carson-Dellosa has also created a The Very Hungry Caterpillar Pinterest board featuring products and craft ideas.

Visit The Very Hungry Caterpillar Pinterest board to see how The Very Hungry Caterpillar has inspired its fans:

In addition to The Very Hungry Caterpillar products, Carson-Dellosa offers a wide variety of World of Eric Carle items including bulletin board sets, nameplates, bookmarks, all featuring the graphics and themes from Eric Carle classics like The Very Busy Spider, Brown Bear, Brown Bear, What Do You See? and Polar Bear, Polar Bear, What Do You Hear?

Andy Warhol’s Connection to The Joester Loria Group

“Being good in business is the most fascinating kind of art” is one of our favorite Andy Warholisms.

Andy Warhol is a big part of our daily life at JLG. Our office was Andy Warhol’s last factory and we can still feel the presence of Andy and his superstars. Unexpected guests from famous former fixtures in Andy’s world to fans with guidebooks in hand drop by from time to time.

The Village Voice recently ran an interesting piece about this iconic pop artist. The article takes a look at some of the New York City locations that played important roles in Warhol’s life and career. One key location mentioned in the article is the studio that Warhol moved to during the summer of 1974, our current office at 860 Broadway, 3rd floor.

You can read the full article here:

Joester Loria Signs Oxford University

Oxford Limited, the licensor for the University of Oxford’s brand licensing program, has appointed The Joester Loria Group (JLG) as its agent for North America. The agency will develop the apparel and home furnishings categories for the U.S. and Canadian markets, categories successfully developed in Europe and Asia.

The University’s world-class libraries and museums will provide a rich source of reference and source material for Oxford’s brand licensing program. Central to the University’s brand licensing program, however, is its coat of arms and the University of Oxford name, as well as the many sports club marks. These assets have been captured in the extensive style guides that provide licensees with turnkey designs and graphics.

Oxford is the oldest English speaking university in the world, with the earliest records of teaching dating back to 1096.

Annoying Orange Creator Featured on

Dane Boedigheimer, creator of the hit YouTube sensation Annoying Orange recently gave an insightful interview to In the interview, Boedigheimer discussed his deal with the Cartoon Network that will take the series from computer screens to television screens this summer. He also spoke about how he uses social media platforms like Facebook and Twitter to promote the series. The Joester Loria Group is proud to represent the licensing for this wildly popular property.

Here are some interesting facts that demonstrates the power of social media and You Tube and the popularity of the Annoying Orange brand:

*The Annoying Orange YouTube channel has more than one billion views and two million subscribers
*The Annoying Orange Facebook page has more than 10 million likes
*The Annoying Orange Twitter page has more than 200,000 followers
To watch the entire interview, click here:

To read the interview, click here:

2012 will be a huge year for Annoying Orange. Much more to come!

The Joester Loria Group Brokers Two New Licensing Deals That Expand the Animal Planet Pet Program

The Joester Loria Group brokered license agreements in 2 key pet categories for Animal Planet. Premium Pet Health is the Animal Planet licensee for a line of 100% natural treats and Fantasia Accessories, for a new line of wet grooming product.

Animal Planet pet product provides pet owners the safe, quality product they seek, from a brand they know and trust. Premium Pet Health’s Animal Planet assortment will launch with crunchy and chewy all natural biscuits and jerky, which will be available at a wide range of outlets including pet stores and pet specialty retailers. Fantasia Accessories is developing dog shampoo, conditioner, deodorizing body mist and other wet grooming products that will be sold at pet specialty accounts, mid-tier, department stores, grocery, mass, club and independent specialty stores.

Animal Planet has been connecting animals and consumers for more than 15 years and now has a complete line of products designed to help ensure they live long, healthy and happy lives. Like all other Animal Planet pet product, the sale of these products will support R.O.A.R (Reach Out. Act. Respond), Animal Planet’s national campaign that donates to leading animal welfare and habitat organizations.

Fantasia Accessories and California Costumes unveiled their lines at the 2012 Global Pet Expo. Here are a few photos:

Discovery Channel’s Hit Series Dirty Jobs™ Inspires New My Dirty Jobs Line of Cleaning Products

As demonstrated in 7 season of “Dirty Jobs™” on the Discovery Channel, Mike Rowe devotes his time to finding (and doing) the dirtiest jobs in America. Now, under an arrangement brokered by The Joester Loria Group, a full line of Dirty Jobs™ Heavy-Duty cleaning products, is delivering everything consumers need to cut through the grease, grime, stuck-on dirt and set-in stains that keeps their home from looking its best, whether Mike’s been there or not.

The My Dirty Jobs cleaning products feature a heavy-duty, oxygen powered stain remover, Dirty Jobs Complete, which is produced with an original formula featuring an increased concentration of oxygen-powered enzymes, making it one of the most advanced and powerful stain-removers on the market. Dirty Jobs cleaning products will be available in all Walmart Stores in March 2012.

Developed in consultation with Rowe, the marketing campaign for Dirty Jobs, the cleaning products will emphasize that whether work or play, it is okay to get dirty because at the end of the day it washes off.

“When you think of the show Dirty Jobs several things come to mind– dirt and mud with an overall giant mess to clean up,” said Elizabeth Bakacs, Vice President of Licensing for Discovery Channel. “The goal of this line is to provide consumers with a complete line of products unlike any other on the shelf today, all designed to make life’s everyday messes a little easier to tackle.”

Later this year, additional Dirty Jobs cleaning products will be available at major retail locations and specialty stores nationwide, including a bleach-powered bathroom cleaner, an oxygen-powered foaming cleanser, a carpet spray aerosol, a multi-surface cleaner, a laundry spot-remover and a degreaser and hand sanitizer.

The official website for the line is

The Very Hungry Caterpillar Brings Healthy Eating & Fun to UK’s Hampton Court Palace

The Very Hungry Caterpillar Den is opening at Hampton Court Palace on March 3rd with a free show hosted by BBC cook/presenter Katy Ashworth. The interactive event will feature story time and games all centered around Eric Carle’s classic, recently cited as the #1 most read book in the UK.

The Very Hungry Caterpillar Den will be a family-friendly area furnished with comfortable seating and toys and games to entertain children. The healthy menu will include vital nutritional elements for lots of energy, strong muscles and growing bones. Children will be encouraged to make their own healthy choices and their selections will be placed in Very Hungry Caterpillar branded boxes.

In the near future, The Very Hungry Caterpillar menu will become available at three historic royal palaces in England; it’s the first series of healthy children’s meal options at these historic sites.

We will share more about this exciting brand partnership soon!

For more information about the Hampton Court Palace event visit: