Burger King launched its second Pinkalicious promotion in over 7000 locations on Monday, April 23. Customers will receive one of six Pinkalicious premiums including a Pinkalicious figurine with ring comb, a Pinkalicious Star Bright Wand, a Pinkalicious tiara, Pinkalicious journal, Pinkalicious friendship bracelets or Pinkalicious hair play barrettes, with any kids’ meal purchase.
Burger King will support the Pinkalicious promotion on BKCrown.com and include interactive Pinkalicious content featuring “pinkatastic” fun and games. Additionally, participating restaurants will promote the brand extension with a Pinkalicious BK CROWN™ box and a point-of-purchase display.
The Pinkalicious toys will be available at participating Burger King locations through June 3, 2012.