The 2012 Summer Olympics kicked off on Friday night in London. Here at The Joester Loria Group, we were very excited to see one of our clients, Kellogg’s, get in on the action with their “From Great Starts Come Great Things” campaign, which features current and past Olympic athletes. It will be promoted across several different platforms including social media, digital media, television advertisements and promotion on cereal boxes.
Part of the campaign is a television commercial featuring superstar swimmer and Olympic medalist Rebecca Soni that premiered during the opening ceremony. The spot features Soni competing in a race and emphasizes that beginnings are just as important as endings. This marks the first time a Kellogg’s ad has aired during the opening ceremony of the Olympics.
Check out the new ad on Kellogg’s YouTube page.