Discovery Communications recently announced an exciting new agreement with Cohesion Products for a line of Animal Planet-branded garden flags and banners. The new line is the latest addition to a robust assortment of Animal Planet lifestyle and pet product offerings. The deal was brokered on behalf of Animal Planet by The Joester Loria Group for the U.S. market.
The Animal Planet-branded flags will be available in two sizes, mini (12”x18″) and regular (28”x40″), and will feature various designs including holiday themes, photos of popular pets and more. The line will launch at a wide range of retail outlets including home store chains, mass, mid-tier and department stores, direct to consumer sales catalogs, warehouse membership clubs, independent specialty stores and e-commerce sites. It is set to debut Fall 2013.
A portion of the proceeds from the sales of the Animal Planet flags and banners will benefit the principal partners of R.O.A.R (Reach Out. Act. Respond), Animal Planet’s national campaign, that together with leading animal organizations, leads the way in taking action and being a voice for animals. We are proud to say that through proceeds from the sale of Animal Planet licensed merchandise, over $400,000 has been contributed to various animal organizations supported by R.O.A.R