What To Expect at Toy Fair 2013

Toy Fair 2013, one of the largest and most important international toy trade shows, will take place from February 10 through February 13 at  the Jacob K. Javits Convention Center in New York City. Several Joester Loria Group clients will be presenting their latest brand licensing extensions in the toy category at the show. We’re excited to share this sneak preview of what you can expect from our clients at Toy Fair:

▪   The Bridge will be showcasing the latest Annoying Orange products including Talking Plush, Talking Plush Clip-Ons, Talking Keychains, Talking Collectibles, Mini Figures, Talking Playfaces and Talking Target Game (Dart Board) at booth 4B2 on the fourth floor.

▪   Play Visions also will present its latest Annoying Orange assortment of pens, motion stickers and tattoos at booth 477.

▪   Sakar will display Annoying Orange iPhone cases, headphones and iPad cases at booth 1731.

▪   Bendon Publishing will showcase Animal Planet color and activity books and flashcards at booth 5717.

▪   H.I.S. Juveniles will display Animal Planet car seats, stroller toys, neck pillows, travel blankets and bath toys at booth 5741.

▪   The Poof Slinky booth will feature MythBusters science activity kits that follow a “trial and error,” hands-on format, allowing kids to “bust” myths related to everything from aviation to air pressure at booth 1977.

▪   MythBusters The Game will be on display at the Wonder Forge booth 2761.

▪   Kids Preferred will be showing the full range of The World of Eric Carle infant developmental toys and plush at booth 2167.

▪   Mudpuppy will feature the full range of World of Eric Carle wooden magnetic sets and puzzles at booth 6305.

▪   University Games will highlight The World of Eric Carle puzzles and games at booth 1661.

▪   The World of Eric Carle Storytime Pal and Book Buddy will be shown by Zoobies at booth 1063.

The Joester Loria Group Prepares for Global Pet Expo

Now less than a month away, the Joester Loria Group and our client, Animal Planet, are getting ready for Global Pet Expo in Orlando, Florida. Global Pet Expo is the pet industry’s largest annual trade show and this will be the first time Animal Planet will have a dedicated brand booth featuring all of our pet partners:

Premium Pet Health, with more than 30 years of food industry experience and a reputation for advancements in technology and innovation, has partnered with the brand on a complete line of Animal Planet crunchy and chewy dog treats made with 100% real meat and all-natural wholesome, ingredients. The Animal Planet crunchy biscuits and chew treats in savory, grain-free, all natural flavors will launch at the show. 

Fantasia Accessories will be showcasing the Animal Planet branded grooming line which provides all of the essential tools to revitalize and restore the natural moisture of a dog’s skin and coat. The healthy formulas are enriched with essential vitamins to keep a dog’s coat soft, clean and healthy.  The Animal Planet dry grooming line has been ergonomically designed to provide maximum comfort and safety for groomer and pet.  The superior-quality items were engineered to last for many years.

MerchSource has partnered with Animal Planet to create a licensed line of pet care products.  Featured items include the 4-pack Toy Set, Ultra-Suede Pet Bed and the Sherpa Pet Blanket.

In addition, we will be hosting a daily Puppy Bowl event at the booth!

The Joester Loria Group is pleased to be showcasing Animal Planet’s premier brand licensing program at Global Pet Expo.  The show takes place from February 20 through 22 in Orlando, Florida. We hope to see you at the Animal Planet booths 2579 & 2679.

The Joester Loria Group Signs Deal for Popular Mechanics Scientific Toys

The Joester Loria Group has brokered a licensing deal on behalf of its client, Hearst Publications, with Round 2 LLC for a line of Popular Mechanics scientific toys.  Popular Mechanics, known for empowering its readers with the spirit of invention and power of knowledge, will now capture young imaginations with a range of scientific toys.

The Popular Mechanics licensed products will include: “build your own” battery powered remote control toy, solar and dyno powered toys, forensic kits, telescope and microscope sets and weather observation kits.  Round 2 LLC will also develop model kits, electric slot cars and die cast vehicles under the Popular Mechanics brand. The first product launched exclusively at RadioShack this past holiday season and included a build your own RC Bug and build your own RC Tank.

New products for expanded distribution will be introduced at New York Toy Fair at Round 2’s booth #547.

New Client Alert: The Hive

Image via https://www.facebook.com/thehivetvshow

Space Enterprises, leading merchandising and licensing agents for a range of exceptional properties in the UK, has appointed The Joester Loria Group as the exclusive licensing agent for The Hive in North America. The Joester Loria Group will develop a retail-driven licensing program designed to connect with the growing number of fans for the hit preschool television series airing on Disney Junior.

The Hive buzzed into US households in October 2012, in a deal secured by the show’s distributor Bejuba.  Originating in the UK, produced by Monumental Productions, Lupus Films, and DQ Entertainment, The Hive is a popular half hour series that has been a ratings success internationally and is now seen in more than 150 countries.

A colorful and engaging kids TV series in beautiful CGI animation, The Hive follows the fortunes of Buzzbee and his many friends in their fun-packed adventures in the Hive. Storylines in each episode explore themes such as working together to solve problems, being part of a diverse community and valuing family and friendships.

The Joester Loria Group will be launching an integrated licensing and merchandising program for The Hive that is centered on the cheerful cast of characters and their playful adventures designed to entertain and encourage imaginative play with preschool children.  Key merchandising categories planned include toys, games, publishing, plush, apparel, confectionery and more!

The announcement of our new client was covered by a number of media outlets including: Retail Merchandiser, aNb MediaKidscreen, Licensing.biz and License! Global.

The Eric Carle Musuem of Picture Book Art Awarded A Commonwealth Award for Creative Learning

The Massachusetts Cultural Council (MCC) has announced the winners of the 2013 Commonwealth Awards. Presented every two years, the Commonwealth Awards shine a spotlight on the extraordinary contributions that arts, humanities, and sciences make to education, economic growth and vitality, and quality of life in communities across Massachusetts.   We are thrilled to announce that The Eric Carle Museum of Picture Book Art is the recipient of the 2013 Commonwealth Award for Creative Learning.

The Commonwealth Awards will be presented Tuesday, February 19, during a ceremony at the Massachusetts State House.  Congratulations to our friends at the Eric Carle Museum of Picture Book Art. We are proud to work on the licensing program for a brand that contributes to the arts, humanities and sciences.

For information about the Eric Carle Museum of Picture Book Art visit: http://www.carlemuseum.org/

The Adventures of The Joester Loria Group & The Very Hungry Caterpillar

This week our president Debra Joester is traveling to Hong Kong and she brought a very special friend with her – The Very Hungry Caterpillar. We’ll be chronicling their adventures on both Twitter and Instagram. Make sure to follow along!

@TJLGroup on Twitter

@TJLGroup on Instagram

Top Licensing News at The Consumer Electronics Show

Excited attendees flood into the Central Hall exhibits to see the latest and greatest in technology at the 2013 International CES. Image via CESWeb.org

Last week more than 3,250 exhibitors showed at the annual Consumer Electronics Show in Las Vegas.  The trade show spanned more than 1.92 million square feet, unveiled over 20,000 new products and had more than 150,000 attendees over four days.

The Joester Loria Group went to check out the action and here are some of the key developments we saw that involve brand licensing:

▪   Monster announced alliances with luggage brand Tumi,  Electronic Arts Games  and Ultimate Fighting Championship

▪   Polaroid made a major statement with new licenses in tablets, cell phones, flashlights and other categories

▪   Motion Systems launched a line of Eddie Bauer mobile accessories and cases

▪   Southern Telecom  introduced the Emerson action camera and will continue to grow Sharper Image into multiple categories from mobile, computer, security, and audio. Additionally they will work with  Polaroid for consumer electronics accessories

▪   Marley (the Bob Marley brand) will introduce a large line of audio speakers, bluetooth audio systems and bags/accessories

▪   Jasco is introducing a line of Tumi accessories called T-Tech by Tumi. The line will include a wireless mouse, keyboards, cell phone accessories, head phone and more

▪   iWave is working with Nicole Miller, Yak Pak and Ruthless on mobile accessories

▪   Griffin is entering into licensing by launching unique Sponge Bob mobile accessories

▪   Qualcomm launched Sesame Street apps with text recognition augmented reality as well as  a Star Trek into Darkness app. Through the use of audio scans, geo-location and image recognition technology, the Star Trek into Darkness app will enable users to actively engage with materials from the film

▪   Impecca launched its new line of Fruit Ninja-branded kids’ mobile accessories

▪   CTA  launched a line of Inflatable iPad accessories in collaboration with Nickelodeon

▪   Vistaquest  launched a line of HP digital cameras and Speedo waterproof MP3 players

▪   US Digital Media launched a line of US Army mobile accessories

▪   Premier Accessory Group  is partnering with AirHeads, Motor Trend, and Energizer for mobile accessories

▪   Maikii will produce USB figurines for Star Wars, Hello Kitty and The Smurfs

▪  Logic3  announced a line of high-end  Ferrari audio accessories

The World of Eric Carle and University Games Partner for a New, Innovative Game

University Games has been a licensee of the World of Eric Carle since 2006, creating engaging and educational games and puzzles for kids.  In a deal brokered by The Joester Loria Group, University Games continues to provide new and innovative games to the fans of The World of Eric Carle and we are very excited to announce the newest addition to the program: The Very Hungry Caterpillar Twirl and Toss game!

The Very Hungry Caterpillar Twirl and Toss game allows players to toss fruit at the twirling caterpillar with the intention of sticking the fruit to its body. Using speed, accuracy and skill, kids try to get rid of all of their fruit. The first player to successfully toss all of their fruit and have it stick to the caterpillar wins the game. Kids delight in the twirling caterpillar and the challenge of the game while also unknowingly working on their hand-eye coordination.

The World of Eric Carle is a brand that prides itself on enriching a child’s approach to creativity, discovery, play and development. This game in particular is a developmental tool for children.  Hand-eye coordination is a skill learned at a young age. Some children have a hard time linking their movement to what they see and need to practice this brain function over and over in order for it to become natural. The Very Hungry Caterpillar Twirl and Toss Game is a perfect game for kids to interact with one another and have fun while they perfect their hand-eye coordination.

The Joester Loria Group Named One of The Top 30 Brand Licensing Agencies

Last month License! Global released a list of the top licensing agencies of 2012 and we’re honored to have been included. The list was based on global retail sales generated by the licensing programs of each agency. 

View the full list from License! Global Magazine. 

We’re looking forward to another year of successful brand licensing programs in 2013.

AdWeek’s Poll Highlighting The Best and Worst Brand Extensions of 2012

AdWeek and Parham Santana have joined forces to host a poll to select the best and worst brand extensions of the past year.  AdWeek’s article defines brand extension as “a new product that a brand famous in one category rolls out in another category. A time-honored tactic of the branding world, extensions are a great way both to enhance a brand’s image and boost the bottom line.”

Ten of both the best and worst examples of brand extensions are highlighted in the poll, and users are asked to pick three in each category.  Read AdWeek’s full article and vote in the poll: http://www.adweek.com/news/advertising-branding/vote-best-and-worst-brand-extensions-146124  Voting ends January 22 and the results will be published in the February 4 issue of Adweek.

Here at the Joester Loria Group we pride ourselves on developing innovative and strategic on-brand licensing programs, designed to deliver long-term results.   We are delighted to have had brand extensions developed by JLG recognized by Brand Week, and look forward to seeing this year’s nominees and winners.