The Joester Loria Group has brokered a new brand licensing deal for Jockey International, Inc. with the country's leading manufacturer of down and feather bedding, Pacific Coast Feather Company (PCFC). The new Jockey bedding collection debuted at the New York Homes Fashion Market and includes a variety of bedding basics including comforters, duvets, pillows, pillow protectors, feather beds, fiber beds, mattress pads, mattress toppers and mattress protectors. Jockey's commitment to innovation in fabrications and comfort seamlessly aligns with PCFC's expertise to create a premium line of soft, long-lasting bedding basics.
The partnership will focus on innovating classic bedding basics by introducing Jockey's technical apparel fabrics to PCFC's comfort bedding techniques. Jockey's classic supersoft fabric, previously applied to undergarments and activewear, is used to make duvets and pillows exceptionally soft to the touch. In development are stain-resistant textiles that will help keep whites at their brightest. Additionally, moisture wicking and stay dry features will pair with temperature regulating technology that will yield breathable bedding to keep you cool through the night.
Jockey appointed The Joester Loria Group as its brand licensing consultant in 2014, with a focus on expanding the brand into categories including bedding. License! Global and Home & Textiles Today both covered Jockey’s latest brand extension.