The Joester Loria Group has curated a collection of Corona licensed home goods designed for indoor and outdoor entertaining including the launch of a new glassware program as well as soft goods, patio furniture, speakers and recreational games. The new product lines enhance the Corona lifestyle at home with wares that cater to the brand’s carefree and laid-back nature.
A leader in the industry, ARC Glassware is launching a range of drinkware this Fall with special features that complement the Corona taste and drink experience. Ranging from $5.99 to $59.99, the beverage ware will be available in all retail channels and will utilize bottle and can shapes as well as graphics unique to the Constellation portfolio of beers.
The Constellation Portfolio of Beers includes: Corona Extra, the #1 imported beer in the U.S., Corona Light, the #1 imported light beer in the U.S. and Cerveza Modelo Especial, the #2 imported beer in the U.S., all known for their authenticity and appeal among Millennial and Hispanic consumers.
“We are delighted to welcome Arc to the family of Corona, Modelo and Pacifico licensees”, said Debra Joester, President of The Joester Loria Group. “In addition to Arc’s excellent design capabilities and reputation for quality, the company has made an exceptional commitment to sustainability, and is a global leader in glassmaking.”
Other new licensed products in the Corona lifestyle collection include:
- Beach towels, cooling towels and throws from The Northwest Company, a leader in the home textile industry and the number one throw manufacturer in the United States. The Corona collection, ranging in price from $14.99 -$39.99, is set to launch Spring 2016.
- A line of outdoor wood furniture designed for backyard relaxation and get-togethers by Dundalk LeisureCraft. The Corona line consists of Adirondack & lounge chairs, tiki bars and pub stools bars ranging in price from $300 to $1,000.
- Indoor/Outdoor Bluetooth speakers in a unique Keg shape by Trenxend. Trenxend is known for its innovation and the company holds 100 patents among its members.
- Victory Tailgate is one of the largest manufacturers of custom cornhole games in the United States, and the Corona collection will reflect high standards of quality and durability, along with unique graphic designs that compliment a day spent with family, friends and Corona.
The new home collections join an already successful line of Corona homewares including coolers and home appliances by Koolatron; barware gift sets by Modern Gourmet Foods and home furniture and rec room décor by Trademark Global.