The Joester Loria Group has been appointed by Constellation Brands Beer Division, as the licensing agent of record in the United States to represent the Constellation beer brand portfolio.
Constellation Brands Beer Division is the exclusive brewer, marketer and supplier of a growing portfolio of high-end, iconic, imported beer brands for the U.S. market. The portfolio includes Corona Extra (the #1 imported beer in the U.S. and #5 beer overall), Corona Light, Modelo Especial, Negra Modelo, Pacifico and Victoria beer brands. The Beer Division also imports the Tsingtao beer brand in the U.S. Constellation is now the third-largest brewer and seller of beer to U.S. consumers.
On the heels of Corona Extra and Modelo Especial’s exponential growth, Constellation’s Beers Division conducted an extensive licensing agency search with the goal of leveraging consumer product licensing to extend reach with consumers and enhance the brand experience with its beers. “We are very pleased to partner with the Joester Loria Group to bring our renowned brands to U.S. consumers in a new and engaging way,” said Jenny Calcara, director of licensing and promotions for Constellation Beers. “The agency’s creative approach and expertise in developing innovative products and retail programs is an ideal fit for our brands.”
The Joester Loria Group, a full-service licensing and marketing agency recognized for its award-winning brand building programs, will execute a comprehensive licensing program with a consumer engagement strategy that will align with the unique spirit and core essence of the individual beer brands in Constellation’s portfolio. JLG will develop an integrated licensing and merchandising program designed to appeal to loyal beer enthusiasts and target new consumers with a collection of lifestyle categories such as apparel and accessories, housewares and gifts, electronics, food and beverage products, and other signature on-brand product extensions.
“We are honored to be named the licensing agency for Constellation Beers,” said Debra Joester, President and CEO of The Joester Loria Group. “Their world-class portfolio of beer brands offers an abundance of licensing opportunities. We look forward to leveraging our expertise in the beverage licensing category to create innovative product extensions and unique brand experiences for U.S. consumers.”
For more information about Constellation Brands Beer Division, visit www.cbrands.com.