The Joester Loria Group has been retained by Kellogg Company to develop and execute a brand licensing program for the Pringles brand, maker of the world’s favorite snack crisp. The deal extends JLG's existing relationship with Kellogg to include Pringles in its portfolio along with other notable Kellogg brands such as Frosted Flakes, Pop-Tarts, Special K, and Corn Flakes and Kellogg’s masterbrand. Kellogg bought the iconic Pringles business in May 2012, making it the world's second largest cookies, crackers and savory snacks company.
The Joester Loria Group plans to launch an integrated brand extension program for the Pringles brand across strategic categories including apparel, accessories, housewares, outdoor gear and other categories. The products for this prominent brand will be designed to capture the humor and spontaneity of the Pringles brand DNA and appeal to Pringles’ more than 27 million Facebook fans.
“We can’t wait to get started on Pringles”, said Joanne Loria, Executive Vice President and Chief Operating Officer of the Joester Loria Group. “It has all the characteristics of a winning licensing program. Not only is it a pop culture icon with global mass appeal, it is a brand that consumers love to engage with in cool, creative ways. Just check out the Pringles Facebook page and you will see!”