The Joester Loria Group has brokered a new deal for their client, The World of Eric Carle, to bring Carle’s iconic characters to a collection of Halloween costumes with partner, Leg Avenue, for the U.S. and Canada.
Leg Avenue will develop infant and toddler (0-5T) Halloween costumes debuting Fall 2017. The first in the collection will be of the much-loved The Very Hungry Caterpillar, followed by the other beloved characters from Carle’s books. The World of Eric Carle collection will be available at specialty accounts nationwide, with prices ranging from $24.99 to 29.99
“With the popularity of our other children’s licenses, we felt that The World of Eric Carle was the perfect partner for Leg Avenue,” stated Marketing Manager, Lisa Griffin. “We hold these properties near and dear to our hearts and are thrilled to have the opportunity to create costumes that really honor the characters and excite the fans.”
Leg Avenue is a leading manufacturer of costumes and costume accessories for adults and children, based in Los Angeles, CA. From unique designs and quality materials, to an excellent eye for detail, Leg Avenue offers the most extensive catalog of exceptional costumes from fantasy to fairy tale and everything in between.
The World of Eric Carle is the award winning publishing franchise that features timeless stories and iconic characters. With 130 million books sold, the brand is a staple in schools, libraries and homes around the world for over three generations. The global consumer products program has experienced exceptional growth in over 35,000 doors in better retail channels in 15+ countries.
With more than 135 licensees and promotional partners, the brand extends into all major licensing categories including: toys, games, apparel, accessories, home décor, social expressions, stationery, gift, feeding, classroom supplies and mobile apps. The Very Hungry Caterpillar is one of the top selling children’s books of all time and has been translated into 60 languages and sold over 3841 million copies since its publication in 1969.