On behalf of client, Chef Fabio Viviani, The Joester Loria Group has brokered a deal with Sipp LLC for the Fabio Viviani Wine Collection. Italian-born and American-loved, Fabio Viviani is the executive chef at several acclaimed restaurants, a New York Times best -selling cookbook author and was named “Fan Favorite” on season five of Bravo’s reality hit, “Top Chef.” Viviani then went on to Bravo’s “Top Chef All-Stars,” “Life After Top Chef” and currently can be seen on Food Network’s “Cutthroat Kitchen: Superstar Sabotage.”
“Growing up in Italy, wine was always on the dinner table. It’s a passion of mine that symbolizes family and culture and is an important part of every meal,” said Viviani. “As a chef, part of my job is making people happy through food, and with this new venture we’ve been able to apply the same mindset and skillset to create a delicious wine.”
Making its debut exclusively at Chicago’s famed grocer, Mariano’s, in November, the initial Fabio Viviani Wine Collection will include a 2012 Cabernet Sauvignon and 2012 Chardonnay. Wines from the Fabio Viviani Wine Collection are derived from California grapes and carefully crafted on a small scale and packaged in eco-friendly bottles with recycled materials, keeping in mind Viviani’s meticulous attention to taste and quality. The full bodied Cabernet features notes of cherry, blackberry, plum, chocolate and coffee, while the refreshing Chardonnay has aromas of golden apple, pear and peach.
“Our approach is simple. We focused on finding the best grapes and using the best winemaking practices, not on fancy gimmicks. We’re committed to making the best possible wine for all wine drinkers at a fair price,” added Carlos Quimbo of Sipp LLC.
The Fabio Viviani Wine Collection plans to expand to national distribution and additional varietals beginning in early 2015. Fabio Viviani Wines will retail $13-$15 per bottle. For more information, visit www.fabiovivianiwines.com, or follow the conversation online on Facebook, Instagram and Twitter.
The Fabio Viviani Wine Collection is a creative collaboration between friends, rooted in a common passion for good food and wine. Chef Fabio’s years as an admired chef and well-known wine aficionado has led him to expand his expertise into the wine arena. Together, Chef Fabio and Sipp, LLC partners Carlos Quimbo and Sean Thomas have developed an entrepreneurial wine brand that combines charisma and years of industry experience.