The Joester Loria Group, the exclusive licensing agency for Constellation Brands’ beer portfolio has tapped JGR Copa, a leading manufacturer of beach products to develop a collection of Corona, Modelo Especial and Pacifico beach accessories that complement each brand’s distinctive identity.
Launching in 2015, the Corona line features essential beach gear, including chairs, umbrellas, towels, blankets and mats, beach cabanas, as well as tents and surfboards. Each item is offered in a variety of styles and key features include waterproof applications, Skin Cancer Foundation UPF 50+ fabrics, built-in cup holders and head rests. Modelo Especial and Pacifico products will follow in 2016.
Designs for Corona, the top-selling imported premium beer in the US, are inspired by the brand’s “Find Your Beach” lifestyle and captures Corona’s spirit of enjoying the moment, relaxing and connecting. The Corona beach collection, featuring the brand’s key creative elements, was unveiled in Orlando at Surf Expo last week, the premier event for beach lifestyle, board sports and fashion. The collection will debut in resort specialty shops and national chains in Spring 2015, priced from $14.99 to $39.99 for the core collection and featuring boards at $300 and upwards.
“Copa, a company with over 25 years of experience in beach products, is excited to partner with Corona to help consumers "Find Your Beach" with a signature line of towels, chairs, umbrellas and other beach accessories. The combination of Copa's expertise and Corona's unparalleled brand recognition is a key for sales success” Richie Bonilla, JGR Copa’s VP of Sales.
“We are impressed with the range and quality of the JGR Copa products and delighted to welcome them to the Corona, Modelo and Pacifico licensing program,” said Debra Joester, President of The Joester Loria Group. “Initial retail response has been tremendous and we anticipate a successful launch in 2015.”