The Joester Loria Group, exclusive brand licensing agency for PepsiCo North America, has added Jokari US Inc, a leader in product design and innovation, to the growing portfolio of Pepsi and Mountain Dew licensees.
The solution-based product collection being developed for Pepsi and Mountain Dew will include reusable freezer packs, coozies, can and bottle accessories, on-the-go storage, ice cube trays, and straws. Each item provides practical and simple solutions including easy-grip handles and dispensers, stabilizers to prevent spilling and gadgets to enhance your drinking experience.
Both collections will launch at grocery and home specialty accounts in 2016 and expand to drug, club and dollar chains as well as online. All items will retail for $3.99 or below, making these impulse items affordable and functional.
Pepsi and Mountain Dew’s new brand extension was featured by License! Global. In addition to the Jokari partnership, The Joester Loria Group has recently brokered several other licensing deals for Pepsi including a partnership with streetwear brand The Hundreds, cornhole boards and accessories from Victory Tailgate and t-shirts from Body Rags.