Right on the heels of Dew’s highly successful Green Label Exclusives (GLX) collaboration with GIRL Skateboards, Dew launches its seventh GLX collaboration with Rastaclat.
Dew’s GLX program brings together top brands, artists and athletes to create the hottest limited edition releases. Earlier this year, the GLX x Girl skatedeck sold out immediately and is now featured in the “Do The Dew” global ad campaign. In this latest installment to the GLX program, The Joester Loria Group recently partnered its client Mountain Dew with accessories brand Rastaclat on a collaboration inspired by the Green Label philosophy of individuality. The line includes two new colorways of Rastaclat’s popular braided shoelace bracelets and a black and white bucket hat featuring accents in Mountain Dew’s signature shade of green. This exciting new collection is now available on Rastaclat.com and Zumiez.com. To help promote the new collaboration, Mountain Dew supported a social media push and a series of videos starring Dew professional skater Boo Johnson and Justin Schulte, that were featured by The Skateboard Mag.
The Joester Loria Group’s client Mountain Dew is a brand known for being high-energy, celebrating individuality and its close ties to action sports; Mountain Dew brand extensions highlight these values. Look for more GLX collaborations to come in 2015.