As the brand licensing agency for Hearst Publications, The Joester Loria Group has brokered a deal to extend the Car and Driver automotive accessories program with Argento SC with the addition of new products.
The expanded collection will build off the successful launch of the Car and Driver car care accessories program that launched in 2013 and introduce new categories such as automotive cleaning supplies, garage organization items, and pet products for automotive use.
The licensing partnership between Car and Driver and Argento SC brings a unique know-how to the car care accessories category, while delivering the quality and innovation that consumers seek in solution-based automotive gear. More than 10.7 million automotive brand loyalists trust the Car and Driver brand. From the initial launch of a core line of Car and Driver automotive accessories to now, Argento continues to deliver on the Car and Driver brand promise.
As the frequency of Americans traveling with pets increases, concern for their animal’s safety grows as well. As a result, car pet products, such as safety restraints, booster seats, portable steps, and barriers, are a main focus of the expanded product offering.
Look for the expanded Car and Driver automotive accessories program to hit retail later this year.