Last week more than 1,000 exhibitors showcased the latest specialty children’s products at the ABC Kids Expo trade show in Las Vegas. More than 12,000 attendees including retailers, children’s products manufacturers and distributors, media and other industry representatives gathered at the show at the Las Vegas Convention Center. JLG clients The World of Eric Carle and happi by Dena were both represented at the show.
The World of Eric Carle, the award winning publishing franchise with 138 million books sold, promotes the joys of playful learning through timeless stories and vibrant artwork featuring Very Hungry Caterpillar and Friends. Several World of Eric Carle licensing partners, including Kids Preferred, Creative Baby, Oopsy Daisy Fine Art and Bottle Pets, exhibited at the event.
Kids Preferred, one of the world’s largest manufacturers of plush toys and gifts, debuted a new line of preschool toys and crafts from The World of Eric Carle™. The collection features a variety of colors, activities and adventures for little learners. The new toys encourage babies and toddlers to explore the world around them through Carle’s kaleidoscope of color and texture.
Additionally, other World of Eric Carle brand licensing partners showcased an array of brand extensions featuring the much-loved The Very Hungry Caterpillar and other iconic characters from Carle’s beloved books. Creative Baby displayed a new foam table and chair set with interactivity and also showcased floor jumpers, walkers and high chairs. Oopsy Daisy Fine Art showcased canvas wall art and night lights, while Bottle Pets highlighted a line of baby bottle covers and plush infant pacifiers. Bottle Pets are unique, patented plush baby bottle covers that help babies learn to hold the bottle, ease the transition to and from bottle-feeding and help develop early hand-eye coordination.
JLG client happi by Dena was also represented at ABC Kids Expo. happi by Dena is the award-winning children’s lifestyle brand from Dena Designs, the global home and fashion brand sold in over 20,000 retail locations. Crafted with care by the hand of the artist herself, happi by Dena products capture the innocence of childhood with exceptional designs that are emotional, sweet, fashionable and exquisite.
Brand licensing partner Lambs & Ivy highlighted their growing infant bedding program for happi by Dena by showcasing two new collections. In addition, CR Gibson debuted a new collection of infant gift and keepsakes for Spring 2017 consisting of memory/keepsake books, scrapbooks, photo frames and photo albums.
As one of the premier showcases for children’s specialty products, ABC Kids Expo provided the perfect opportunity to promote the latest brand extensions from JLG clients happi by Dena and The World of Eric Carle.