The Joester Loria Group has been appointed by Cabot Creamery Cooperative as its exclusive brand licensing agent of record in North America.
Cabot Creamery Cooperative, owned by 1,200 farm families located throughout New England and upstate New York has been in continuous operation in Vermont since 1919. Nearly 100 years later, the cooperative spirit and long standing tradition of crafting high quality cheese and dairy products has remained steadfast. Cabot high quality cheese and dairy products are sold nationwide at retailers including Walmart, Target, Costco, Sam’s Club and leading specialty and regional food stores such as Whole Foods, food co-operatives and Hannafords.
The Joester Loria Group, a full service brand licensing and marketing agency, recognized for its award-winning brand building programs, will implement a strategic licensed brand extension program for Cabot. The licensing program will include branded food extensions including beverages, desserts, entrees, frozen appetizers, sauces/dressings, shelf-stable cheese snacks and much more.
Cabot offers a full line of award-winning cheeses in more than 93 flavors and varieties including Cheddar, Muenster, Monterey Jack and more. Cabot rounds out their product line with 27 other dairy products including Greek style yogurt, sour cream and cottage cheese. Their Vermont Sharp Cheddar and Greek Style Yogurt both took home Best in Class at the 2016 World Cheese Championship. In fact, Cabot products have received more than 130 awards in the past two decades, while Cabot cheeses have won every major award for taste and quality, reinforcing the brand’s position as America’s best cheddar.
“Cabot is committed to crafting quality products while taking a purpose-driven and community minded marketing approach to grow our farmers’ brand,” said Roberta MacDonald, Senior Vice President, Marketing for Cabot Creamery Cooperative. “With JLG’s experience in licensing food brands and the built-in equity of the Cabot brand, we are excited to introduce unique product extensions to our fans and customers.”
“We are so honored to be partnering with Cabot” said Joanne Loria, Executive Vice President and COO of The Joester Loria Group. “The opportunities to extend the brand are significant, and the fact that the results will also benefit all the working farm families who own the Cooperative makes it all the more important.”
License! Global! covered the news of JLG’s newest client.