The #2 imported beer in the U.S., recognized for its substance with style and authenticity, is growing its brand licensing program with two new partners. The deals were brokered by The Joester Loria Group, Constellation Beer Brands’ exclusive brand licensing agent.
Ripple Junction has introduced a collection of Modelo Especial apparel, with trend-driven designs and silhouettes that fit the brand’s appeal with Hispanic (#2 most loved beer brand) and Millennial consumers (90% awareness among males 21-24). The Modelo Especial program will be complemented by apparel collections for the other premium brands within the Constellation beer portfolio including Modelo Negra, Pacifico and Victoria.
Ripple Junction also debuted a special holiday assortment of intarsia sweaters for all brands including Corona Extra and Corona Light. Corona’s iconic Feliz Navidad commercials served as inspiration for the winter collection.
Ripple Junction joins an already successful lifestyle program. BioWorld’s Corona tops, board shorts, footwear, headwear and loungewear are top sellers year round at leading retailers ranging from Walmart and Target to Kohl’s, Macy’s, Pac Sun and Zumiez. As a leader in trend and design innovation, exciting new 2016 Corona collections from BioWorld were released released at MAGIC last week.
Brew City’s patented Pop Top tees, raglans and Beer Pouch sweatshirts launched Holiday 2015 at specialty accounts and new Corona and Modelo graphics have been added for 2016.
The new Modelo collections and expanded Corona licensing program were previewed at MAGIC, which took place from February 16-18 in Las Vegas.