The Joester Loria Group announces the launch of the Kellogg’s sleep and loungewear line with leading Australian specialty retailer, Peter Alexander. Over 25 pieces are featured in the collection, which covers men’s, women’s and children’s sleepwear; innerwear and cosmetic cases.
This collection featuring Kellogg’s popular vintage characters, Tony The Tiger, Toucan Sam and Snap Crackle Pop, launches March 30 in all 84 Peter Alexander stores in Australia and New Zealand as well as the Peter Alexander online store and in Peter Alexander shop-in-shops in Myer department stores.
Peter Alexander designed the collection to include distinct embellishments including the Toucan Sam sequin top retailing for A$79.95 (US$60), fleece applique sleep top for A$69.95 (US$53) and waffle long johns for A$79.95 (US$60).
The Kellogg’s vintage collection will be prominently displayed in front windows at all Peter Alexander stores and promoted through the retailer’s social media channels including Facebook and Instagram.
As the brand licensing agency for Kellogg’s, The Joester Loria Group has extended the brand into several categories including apparel, tabletop, kitchen decor and accessories as well as cookware. Kellogg’s latest brand extension was featured by License! Global.