The Joester Loria Group and a number of its clients will be heading to Las Vegas for Licensing Expo 2016, the largest and most influential licensing industry event in the world, which will take place from June 21 - 23. JLG’s booth (C154) will be buzzing with activity as JLG unveils new brands including Jack Link’s and presents fresh brand licensing initiatives for long-term clients such asCorona, Pepsi, Mountain Dew, Kellogg’s cereals, Keebler, Entenmann’s, Car & Driver, The World of Eric Carle, designers Amy Coeand Dena for both Dena Designs and happi by Dena, as well as digital brands including SMOSH and Aimee Song/Song of Style.
JLG founders Debra Joester and Joanne Loria will also participate in LIMA University. Debra will moderate the Royalty Rates Trends panel at 9am on Thursday, while Joanne will chair a roundtable on food licensing on Wednesday.
“Licensing Expo presents a dynamic opportunity to meet manufacturers and retailers and network with industry peers,” said Debra Joester. “The Expo has become an increasingly sophisticated event, and we look forward to very productive few days. Of course, we are also excited about the award nominations for a number of our clients and wish all our partners the best of luck.”
JLG clients including The World of Eric Carle, Corona Beer, and Car & Driver have been nominated for LIMA awards across six categories!
Stay tuned for more updates from the show!