The Joester Loria Group continues to extend happi by Dena, the award-winning children’s brand that celebrates the joy of childhood with colorful, exquisite designs by Dena. Newly licensed products including gifts, books and keepsakes, will build on the brand’s success in textiles, social expressions, infant bedding and room decor. Licensing partners include CR Gibson, Hallmark, Lambs & Ivy, Creative Converting and Checks in the Mail.
Launching next spring, CR Gibson will develop a happi by Dena collection of first-year calendars, memory/keepsake books, scrapbooks and scrapbook kits, hand/footprints kits, photo frames, photo albums, growth charts, keepsake/trinket boxes and melamine dinnerware sets; with prices ranging from $10 to $42.
Lambs & Ivy will grow its current happi by Dena offering with new bedding collections, room accessories, blankets and plush; with retail prices ranging from $17.99 to $149.99. Buy Buy Baby, Baby Depot, and online retailers including Amazon and Baby Supermall will carry the new Lambs & Ivy products. Lamb’s & Ivy’s happi by Dena Olivia bedding collection launched exclusively in more than 245 Babies “R” Us stores and online in May. The new bedding features an orchid, eggplant, violet and aqua color palette with medallion, feather and geometric patterns.
Additionally, Checks in the Mail also renewed its partnership with happi by Dena and will launch three new check collections this fall.