Earlier this year, Pepsi launched its “Say It With Pepsi” campaign by introducing a proprietary line of Pepsi Emojis to be featured across Pepsi packaging in 100 markets around the world. The PepsiCo Design & Innovation Center designed hundreds of Pepsi-inspired emojis to be used globally. This summer, the brand is continuing the campaign with new brand licensing deals and an interactive exhibit featuring the Pepsimojis.
In a brand licensing deal brokered by The Joester Loria Group, Pepsi is collaborating with Knockaround Sunglasses to launch an exclusive pair of PepsiMoji polarized sunglasses.
The glasses feature Pepsi-blue frosted frames that gradate to clear on the front, a PepsiMoji montage on the inside arm and polarized blue lenses. Designed on Knockaround’s bestselling, form-fitting frame, the sunglasses are universally flattering and provide full UV400 sun protection. Each set comes with a custom box, a protective pouch that doubles as a lens cleaner, a collector’s card and Pepsi Emoji x Knockaround stickers. The glasses are available starting today, July 19th and retail for $35.
In addition to this exciting new brand extension with Knockaround, Pepsi also continued its #PepsiMoji campaign with an interactive emoji experience in New York City in celebration of World Emoji Day on July 17th. The exhibit followed how love has been communicated throughout history and featured a variety of art installations including films, photography, music and sculpture that showcased proprietary Pepsi Emojis, created in collaboration with a variety of artists. The exhibit was featured by License! Global and USA Today.