Constellation Brands and The Joester Loria Group have launched the Corona brand page on top e-commerce retailer Amazon. Over the past two years, sales of Corona lifestyle product has been fueled with refreshed designs and new products in categories including apparel, glassware & bar accessories, swimwear, and outdoor games & gear. The Corona brand page on Amazon.com showcases a broad assortment of product, maximizing brand exposure and driving sales.
The new Amazon brand page gives 89 million Amazon shoppers a central location to purchase Corona products that will help them “find their beach,” and will provide free shipping on most product to more than 40 million Amazon Prime members in the US. Seasonal products will be added throughout the year to highlight key events and occasions closely associated with Corona such as Cinco de Mayo, Dia de Los Muertos, football season, and, of course, summer.
The page also provides a showcase for the Corona brand values. More than a beer, Corona is a true lifestyle brand, the epitome of laid-back, relaxed and authentic living. Corona is your passport to a place where you can set aside your worries, be present in the moment, and enjoy life.
The Joester Loria Group has recently extended the Corona brand into glassware, bar accessories and homeware.