The Joester Loria Group recently brokered two new brand licensing deals for its client AMY COE. Kidz Concepts will introduce a multi-category line of infant, toddler and children’s apparel and Welspun USA is developing a bedding collection and related categories for infants, toddlers and children.
The AMY COE Spring 2017 collection by Welspun debuted at Market Week in September 2016 and captures Amy’s playful design sensibility and signature downtown style. Coe’s fashion-forward graphics, bold, colorful prints and signature embellishments are hallmarks of the new collection. Each bedding group includes dreamy textures and soft, clean trim, which capture the modern essence of the brand. The extensive range includes 100% cotton sheets, comforters, duvets, shams, mattress pads, bed skirts and whimsical toss pillows for crib, twin and full/queen sizes. The exclusive bedding designs will be sold in sets as well as mix-and-match open stock. AMY COE bedding will debut at retail in Spring 2017.
The AMY COE Fall 2017 collection of apparel from Kidz Concepts builds on Amy’s signature downtown style with fashion-forward silhouettes, modern graphics and whimsical embellishments that have established COE as the designer of choice for mini-fashionistas. Kidz Concepts will showcase AMY COE to retailers during market week in January 2017 for a Fall delivery. In response to consumer demand, Amy will include sizes 7 -14 for the first time.
Both of AMY COE’s new brand extensions will be promoted through traditional print and digital PR campaigns, influential mommy and fashion blogger features and on the AMY COE Instagram, Facebook and Pinterest pages.
AMY COE has appealed to fashion-conscious parents and gift-givers for more than 20 years. Inspired by the birth of her own daughter and a desire to fill a void in the children’s market, Amy began her career designing sophisticated infant and toddler bedding. Amassing a loyal following, Amy introduced top-selling hip apparel and extra-adorable accessories, driving $200 million in sales.
AMY COE’s new brand licensing deals were featured by License! Global.