In a brand licensing deal brokered by The Joester Loria Group, Retro Image Apparel, a leader in bicycle apparel design, will launch a collection of Corona and Modelo branded bicycle jerseys, performance t-shirts, headwear and shorts, was previewed at Interbike 2016 in Las Vegas last week.
The collection will debut with a line of men’s and women’s bike jerseys and tech t-shirts to be sold in independent bike shops, sporting good stores, online retailers and specialty accounts. Launching in the fall of 2017, Retro Image Apparel joins the growing portfolio of Corona lifestyle merchandise geared toward enjoying good times with friends. Prices will range from $50 for the tech t-shirts to $85 for men’s and women’s bicycle jerseys.
“We couldn’t be more excited to incorporate three of the five top-selling imported beer brands into our product line,” says Retro CEO John Schraibman. “Beer-branded apparel is a perennial favorite among cyclists”, he added, “and when you’re finally relaxing after an epic ride, what could be more perfect than a crisp, refreshing Corona or Modelo?”
A line of bicycle apparel using the unique graphics and icons of Pacifico will follow in early 2018.
This new brand extension was covered by License! Global!.