The Joester Loria Group has brokered a new brand licensing deal for their client, The World of Eric Carle, to expand on their current program with nature exploration kits from Insect Lore for the U.S. and Canada.
Insect Lore will create a co-branded collection of caterpillar and ladybug life cycle kits and nature kits including bug catchers, bug magnifying viewers, and insect habitats for the World of Eric Carle brand, expanding on the nature themes found in Eric Carle’s popular books, including The Very Hungry Caterpillar and The Grouchy Ladybug. Insect Lore’s World of Eric Carle collection will be introduced in Spring 2018 at specialty retailers, Amazon, and InsectLore.com, along with educational networks.
Insect Lore specializes in innovative educational products for young learners and their signature Live Butterfly Kits have brought science to life in countless classrooms over the years. Their goal is to give children a friendly, hands-on introduction to insect metamorphosis, entomology and life-cycle learning.
The World of Eric Carle is the award-winning publishing franchise that features timeless stories and iconic characters. With 144 million books sold, the brand has been a staple in schools, libraries and homes around the world for over three generations. The global consumer products program has experienced exceptional growth in more than 45,000 retail doors in 15+ countries and includes partnerships with more than 150 licensees across a wide range of categories.
License! Global recently featured The World of Eric Carle’s latest brand extension.