The Joester Loria Group, the exclusive brand licensing agent for Zing’s Stikbot, has announced new licensees for the company’s social media action figure star. The first Stikbot licensees will develop toys and apparel, available at retail beginning Spring 2018 in the U.S. and Canada.
“We announced our Stikbot licensing program at Licensing Expo in June and we’re so excited to announce our first set of licenses that will be ready to hit retail in the Spring of 2018,” said Josh Loerzel, VP of sales and marketing for Zing. “As Stikbot Central approaches its one millionth subscriber on YouTube, we really see first-hand kids’ engagement with the brand on a regular basis. We truly believe that the Stikbot merchandise will bring the brand to life in many new ways with kids.”
Stikbot’s new brand extensions include:
- Plush and figural stretch toys, which may include sound, construction and roleplay items from Basic Fun.
- Girls, boys and young men’s t-shirts and tops from Hybrid Apparel.
“We are delighted with the response we have had to the Stikbot licensing program from category leaders,” said Debra Joester, President of The Joester Loria Group. “Stikbot’s consumer engagement on social media and success at key retail accounts has captured the attention of key manufacturers and retail buyers over the past few months, and anticipation is growing over the launch of licensed products in 2018.”
Stikbot's new brand licensing deals were featured by License! Global.