The Joester Loria Group is excited to announce the official launch of JLG EXTEND, a new consulting division that will represent manufacturers and retailers, seeking to enhance their brand portfolios and partnerships with influencers. JLG X will work with clients to identify and facilitate brand acquisitions, in-bound licensing and endorsements that will open doors to new markets and revenue.
JLGX services include competitive analysis, retail trend insights, brand acquisition and in-bound licensing opportunity assessment, and a certification process that establishes its clients as best in class partners.
The newly formed division will be led by Rachel Dahlen and Sarah Vogt, who bring 20 years of individual experience in licensing, brand extensions and branded program management. Dahlen will bring her extensive experience working with leading retailers to JLGX clients, delivering access that provides insight and fast tracks retail launch. JLGX will extend the agency’s footprint to the west coast with offices in Los Angeles and San Francisco.
The Joester Loria Group founded in 1999 by industry experts Debra Joester and Joanne Loria, and is highly regarded for innovative, award-winning brand extension programs for a number of the world’s best-known brands and properties.
Debra Joester, President of JLG said, “Both JLG clients and the manufacturers we partner with have sought our assistance in identifying and securing opportunities for brand acquisition and related services. With the leadership of Rachel Dahlen and Sarah Vogt, we are confident we can provide the experience, know-how and relationships that will deliver exceptional results. Rachel’s experience at retail will further enhance JLGX’s ability to provide our clients with 360-degree solutions and opportunities.”
License! Global shared the news of JLG’s new division.