Last week, The Joester Loria Group joined more than 16,000 licensing industry professionals in Las Vegas for Licensing Expo, the largest trade show dedicated to the business of brand licensing and brand extensions.
At this year’s LIMA Licensing Awards, which take place during Licensing Expo, JLG was honored with the award for best licensed program in the food and beverage / restaurant category for the second consecutive year for our work on the licensing program for Constellation Brands’ Corona. Laura Sowa of Constellation Brands, along with JLG’s Debra Joester and Joanne Loria, were on hand to accept the award.
As the brand licensing agency for Corona and Constellation Brands’ beer portfolio, The Joester Loria Group has expanded the Corona licensing program through brand extensions aligned with Corona’s laid-back and beach-inspired brand positioning. JLG has brokered a variety of licensing deals for Corona in categories ranging from fashion, accessories, footwear, beach gear, glassware, home décor, and giftware. Corona licensed products are consistent top sellers in more than 15,000 retail doors.