Mountain Dew is at it again with another exciting lifestyle brand extension brokered by The Joester Loria Group. Mountain Dew's collaboration with Matix, a brand rooted in California, skateboarding and surfing, debuted at the Long Beach leg of the Dew Tour earlier this month.
The Mtn Dew x Matix collection includes tees, hoodies, hats, jackets, flannels and more. Matix provides clean, classic and modern clothing that tells a creative, co-branded story through a vintage-inspired capsule collection. Select items from the collection were available for sale at the Dew Tour and will have a broader launch at retail in the fall and winter. Showcasing the Matix x Dew collection in Long Beach during the highly-anticipated Dew Tour skateboarding competition highlights the story of how these brands truly resonate with the skate community.
Additionally, Mountain Dew hosted multiple meet-and-greet signings with members of their professional skate team such as Theotis Beasley, Reemo Pearson, Nick Tucker, and Sean Malto. Other activations at the weekend-long celebration of skating included a sculpture garden / skate park that was open to the public and two free outdoor concerts.