The Joester Loria Group’s client Mountain Dew has introduced a limited-edition patriotic flavor, Dew-S-A, available only throughout the rest of the summer. Inspired by Dew Nation, this limited edition soft drink combines Mountain Dew’s Code Red, Whiteout and Voltage flavors. Additionally, a specially-designed can features a red, white and blue color palette and stars and stripes motifs.
To help promote Dew-S-A, Mountain Dew enlisted race car driver Dale Earnhardt Jr. for a fun infomercial-inspired commercial that explains the new flavor, which has already been flying off the shelves. As the brand licensing agency for Mountain Dew, The Joester Loria Group helped partner the brand with newly appointed licensee Trevco to create a Dew-S-A t-shirt that is now available on Amazon. Dale Earnhardt Jr. wears the new t-shirt in the Dew-S-A commercial.