Take a look back at our top ten most viewed blog posts of the year!
In June, The World of Eric Carle partnered with Spin Master to create a series of Moonlite Packs featuring Eric Carle’s timeless stories that will be available in the U.S., Canada, U.K., Australia and France.
In March, Pepsi partnered with luxury brand Coach for an eighteen-piece collection of limited edition fashion items including leather goods, apparel, footwear and accessories that feature Pepsi’s iconic script logo. The line was exclusively available at over 300 Coach Outlet stores globally.
In May, Jack Link’s partnered with Completely Fresh Foods to develop a new line of ready-to-eat meals. The licensing partnership with Completely Fresh Foods expanded the Jack Link’s brand beyond jerky and into other food categories.
In April, JLG expanded its client The World of Eric Carle’s apps with Touch Press on the new Hungry Caterpillar Play School, a subscription service which gives complete access to activities, books, lessons, songs and videos, with exclusive new content added every month.
In August, Kellogg’s continued its successful brand licensing partnership wth Funko with the introduction of new collectible figures that were introduced throughout the year.
In January, The World of Eric Carle partnered with Sunday Brunch to launch The Very Hungry Caterpillar themed pop-up café, called “Harapeko Aomushi Café ” (The Very Hungry Caterpillar in Japanese), located in Tokyo.
In May, Corona, the official beer of summer, and Reef, the apparel and footwear brand that embraces the fun, freedom and spirit of the beach, partnered on a multi-category collection developed by JLG.
In July, The World of Eric Carle partnered with Beijing Fans Technology Co., Ltd. to launch The Very Hungry Caterpillar themed pop-up mall event located in Nanfeng City (The Place), Shanghai.
In April, in a brand licensing deal brokered by JLG, Harry & David partnered with White Coffee for a new premium coffee line.