From February 17-20, thousands of toy industry professionals gathered at the Jacob K. Javits Center in New York City for Toy Fair 2018. The event space spanned the equivalent of seven football fields, all filled with the latest toys and games. Several JLG clients and their brand licensing partners highlighted their latest products at the show.
The World of Eric Carle was present at the show through several licensees who displayed new brand extensions including a new bamboo feeding line from Kids Preferred and Insect Lore’s first World of Eric Carle collection. The World of Eric Carle-inspired products were also shown by Phoenix, University Games, Mudpuppy, Infinity Group, Wonderforge, Phidal and Leap Year.
Meanwhile Kellogg’s branded products from Maxx Marketing and Funko were also on display at the show and Stikbots also had a presence through their licensor Zing and partner Basic Fun, who showcased new Stikbot concepts.