Pepsi’s pop, fun and deep archive of iconic vintage assets have brought the brand to collaborate in unique ways with a number of brands, designers and retailers over the years. The 2018 Pepsi Generations Global marketing campaign celebrates all Pepsi moments that matter from the past, present and future. This is the Pepsi that is Forever Fun and this will be translated into exciting collaborations and collections to launch this year.
For the first Spring 2018 collaboration, Pepsi partners with luxury brand Coach for an eighteen-piece collection of limited edition fashion items including leather goods, apparel, footwear and accessories that feature Pepsi’s iconic script logo. The Pepsi x Coach collection is inspired by the optimism of the 1950’s and features an of-the-moment twist on classic Americana.
The line is exclusively available at over 300 Coach Outlet stores globally and supported by a multi-tier marketing and PR strategy, including dedicated in-store displays and POS materials, OOH advertising, launch events at select stores, social media, and a global digital campaign. More fashion forward Gen Z targeted collaborations and retail programs will launch this Summer and be in store for the Back-To-School and Holiday seasons at leading department and specialty chains. These collaborations will celebrate the heritage of the brand and tap into Pepsi’s iconic marketing campaigns over the years.
As the exclusive brand licensing agency for PepsiCo, JLG has brokered a variety of brand extensions on behalf of Pepsi, including deals with Bioworld Merchandising, Cotton Citizen and STORY. This new brand extension with Coach was featured by License! Global.