Today is National Cereal Day and JLG client Kellogg’s is hosting a celebration with recording artist and actress Hailee Steinfeld to mark the occasion. The brand will host a cereal-themed party at their NYC Cafe tonight that will feature a countdown to midnight and a performance by Steinfeld.
During the event, the Kellogg’s Cafe will showcase a new cereal-inspired menu that includes cocktails and mocktails, celebration bowls and small bites. Cereal fans can recreate this special menu using recipes that are available on http://kelloggsnyc.com/NCD.
For Kellogg’s family of licensees and the many fans of the company’s iconic brands and classic characters, every day is a day to celebrate. More than 20 licensees span the program with products from tabletop, kitchen storage, apparel, accessories and gift products featuring graphics of the most popular Kellogg characters, Tony the Tiger, Toucan Sam and Snap, Crackle and Pop.