To celebrate Father’s Day last weekend, The World of Eric Carle partnered with Pottery Barn Kids to celebrate Eric Carle’s book, I Love Dad With The Very Hungry Caterpillar, which is currently ranked No. 1 on The New York Times’ best sellers list in the children’s picture book category.
To help celebrate this exciting occasion, all Pottery Barn Kids locations featured I Love Dad and The Very Hungry Caterpillar in their weekly story time events. Guests at each store received Very Hungry Caterpillar temporary tattoos and a decorate-your-own Very Hungry Caterpillar themed Father’s Day card craft activity. Each location also hosted a giveaway for a signed copy of I Love Dad along with a $50 Pottery Barn Kids gift card.
Additionally, the Pottery Barns Kids location at Oakbrook Mall in Oakbrook, Illinois, hosted a larger scale event with an appearance by the Very Hungry Caterpillar costume character, a reading of I Love Dad as well as exciting giveaways and crafts.
To help support this partnership, Pottery Barn Kids promoted the events through dedicated social media posts and in store signage.