The World of Eric Carle has partnered with Spin Master to create a series of Moonlite Packs featuring Eric Carle’s timeless stories that will be available in the U.S., Canada, U.K., Australia and France, in an agreement brokered by the brand’s global agent, The Joester Loria Group. Moonlite is a storybook projector that attaches to most mobile phones and uses the phone’s flashlight to project story images onto the ceiling or wall. The “Moonlite” app is available in both the Apple App Store and Google Play Store.
Carle’s most popular stories and characters will be featured in two different Moonlite packs including the Eric Carle Storytime Projector Gift Packs, which will feature The Very Hungry Caterpillar, Brown Bear, Brown Bear, The Very Busy Spider, 10 Rubber Ducks, and Mister Seahorse launching September 2018. The other starter pack will feature The Very Hungry Caterpillar and 10 Rubber Ducks. Additional Moonlite Packs will be released in Spring 2019.
“The magic of bedtime begins with the stories and pictures from timeless children’s books such as the World of Eric Carle’s classics,” says Natalie Rebot, founder, Moonlite. “We are excited to really bring the iconic colorful illustrations to life with the new Moonlite packs, further enhancing the imaginative experience of his signature stories for generations to come.”
License! Global featured the news of The World of Eric Carle’s newest brand extension.