Earlier this summer, Mountain Dew teamed up with skateboarding brand LAKAI for a California inspired lifestyle capsule collection that debuted at the world-class action sports competition, Dew Tour in Long Beach, California from June 28 - July 1.
The five piece limited-edition collection was designed in collaboration with artist and designer Pawel Swanski and includes footwear, t-shirts and hats. This exciting collaboration was featured at a dedicated booth where consumers were able to purchase a limited quantity of select items. The full collection will be available for purchase at specialty lifestyle and image skate accounts nationwide in August. Swanksi, who utilizes his strong connection to art, music and skateboarding to create eye-grabbing original pieces, was also live painting at the Dew x Lakai booth for all three days to complete an installation inspired by the collection.
The Joester Loria Group curates one of a kind collaborations for their client Mountain Dew that drive excitement with fans to deliver meaningful brand engagement and enhance marketing initiatives at key tent pole events. A few of the previous Mountain Dew collaborations include: VFILES, FILA and Girl Skateboards.