The World of Eric Carle has partnered with Beijing Fans Technology Co., Ltd. to launch The Very Hungry Caterpillar themed pop-up mall event located in Nanfeng City (The Place), Shanghai. The mall event, featuring themed activities, fanciful design and licensed merchandise, opened on June 15th and will continue for six weeks, closing July 29, 2018.
China has become Eric Carle’s fastest growing book market, with millions of copies sold over the past 5 years. The event provides Eric Carle fans an opportunity to enjoy a themed environment in one of Shanghai’s most popular destinations and includes an oversized version of The Very Hungry Caterpillar featuring a number of interactive zones within each segment of the caterpillar, a tree house with a slide, maze and cheese house for arts and craft activities.
Guangzhou Art-land Holding Company, Ltd., sub-agent for the brand’s worldwide representative, The Joester Loria Group, manages The World of Eric Carle licensing in China.
The World of Eric Carle is the award winning publishing franchise that features timeless stories and iconic characters. With 144 million books sold, the brand is a staple in schools, libraries and homes around the world. The global consumer products program has experienced exceptional growth in over 45,000 doors in better retail channels in 15+ countries, and China is quickly becoming one of the brand’s key markets.
The Very Hungry Caterpillar, one of the top selling children’s books of all time, which has been translated into 60 languages and has sold over 45 million copies since its publication celebrates its 50th birthday in 2019.