International sports and lifestyle brand, New Era Cap Co., Inc. recently unveiled the New Era xWaste ManagementCollection, available exclusively onneweracap.com and atUrban Outfitters. Combining workwear and streetwear, the new collection has a modern aesthetic and features caps with REPREVE® fibers made from recycled materials.
“We are thrilled to partner with Waste Management for the first time,” said Mark Maidment, Senior Vice President of Brand at New Era Cap. “The New Era x Waste Management Collection bridges streetwear and workwear while promoting environmental consciousness.”
“We are excited about this collection inspired by Waste Management’s commitment to safety and the environment,” said Mike Watson, Waste Management Chief Customer Officer. “This collaboration is truly a unique opportunity to extend and share our brand with others.”
As the brand licensing agency for Waste Management, The Joester Loria Group helped broker this exciting new brand extension that was recently featured byThe Source.
The New Era Cap x Waste Management Collection features two caps made from REPREVE® recycled fibers, a 59FIFTY® Fitted and a Retro Crown 9FIFTY® Snapback. The 59FIFTY® Fitted features a recycle symbol embroidered on the front panels and a Waste Management logo on the rear and the Retro Crown 9FIFTY® Snapback features the Waste Management logo embroidered on the front of the cap, a “Think Green” side patch on the right side panel and a reflective strap closure.
The collection also includes an assortment of headwear and apparel options, including a Knit, Bucket Hat and Camper silhouettes, as well as short-sleeve and long-sleeve shirts, and hoodies, with neon, reflective and mesh fabrics that integrate the Waste Management logo and its iconic “Think Green” tagline.
Available exclusively at Urban Outfitters and onwww.neweracap.com, the New Era Cap x Waste Management Collection retails for $22-$89.