FILA and Pepsi have teamed up to launch a new sportswear collection of apparel and footwear, exclusively for DTLR/VILLA. The limited-edition capsule is inspired by the heritage of the two iconic brands, featuring the classic color palette and logos of both FILA and Pepsi with a fresh new twist.
The FILA x Pepsi line features a selection of mix and match summer essentials. The women’s apparel range includes an assortment of tees, sports bras, leggings, bike shorts, and a jersey dress. Large, tri-colored FILA logos decorate the apparel, in addition to dual-branded taping and embroidered logo patches. The men’s apparel line includes an assortment of tees and shorts featuring co-branded taping as distinct design details.
To complement the co-branded apparel, the heritage collaboration features two different footwear silhouettes: the FILA Disruptor 2 in both men’s and women’s and the first collaboration of the FILA men’s Creator style. The footwear designs pop with FILA red and electric blue hues as well as the iconic pantone colors from the Pepsi globe logo. Both silhouettes also boast a co-branded lockup on the tongue and dual-branded insoles, along with functional hits of eye-catching 3M trim. The footwear is sold with custom packaging that ties back to each unique design aesthetic.
The FILA x Pepsi collection is now available to shop exclusively at DTLR locations nationwide with dedicated displays and online at www.DTLR.com.
This exciting new brand extension is already generating a lot of buzz with coverage from Hypebeast and Hypebae among others. As the exclusive brand licensing agency for PepsiCo North America’s beverage brands, this is just the latest collaboration JLG has brokered for Pepsi. Other recent fashion collaborations include Pepsi’s ongoing capsule collections with fast-fashion retailer Forever21.