In a brand licensing deal brokered by The Joester Loria Group, Dena Designs Inc. is partnering with Bag Studio LLS, for a multi-category program to expand the Dena Designs and happi by Dena brands to a collection of bags and travel accessories.
The extensive range includes bags, handbags, small leather goods, wallets, umbrellas, as well as carry-on luggage, travel accessories, cosmetics bags, pet carriers, backpacks and computer and tablet cases. The collection will be sold individually as well as in sets and combines Dena’s signature hand-painted florals, intricate patterns and modern geometrics. The collection made its debut at 2017 New York Accessories Market Week in February and will launch at retail for the Spring 2017 season. The new accessories will be promoted via social media and influential blogger features.
Dena’s top-selling products have generated over $500 million in sales worldwide. With a paintbrush in hand, Dena’s collections bring to life a new world of color and design that is fresh, inviting and brimming with joy. The Joester Loria Group manages an extensive brand licensing program for Dena Designs, spanning 30 leading licensing partners who bring Dena’s vibrant art into the lives of millions of consumers who relish her signature bright colors and joyous prints on everything from accessories, cards and gifts to toys, books, bedding and a wider range of decorative products for the home.