Mountain Dew and VFILES Expand on Successful Brand Partnership

In a brand partnership brokered by The Joester Loria Group, Mountain Dew is expanding its successful collaboration with VFILES. The two brands first partnered together on a Camo Out capsule collection in Fall 2016 and earlier this month a new camouflage-inspired collection made its debut exclusively at select PacSun stores and on PacSun.com.

The new Camo Out pieces feature light blue and pink camouflage patterns inspired by the Mountain Dew logo. The line includes hoodies, t-shirts and tracksuits, with prices ranging from $40 to $110. PacSun is the first retailer to carry VFILES merchandise. Mountain Dew’s past collaborations with VFILES were exclusively available through the VFILES site and store in New York City or at special events like ComplexCon.

VFILES, Mountain Dew and PacSun celebrated their partnership with a Pass the Aux open mic night at PacSun’s Santa Monica store on January 5th.

This exciting new Mountain Dew brand extension was covered by WWD and Forbes.

VFILES founder and CEO Julie Anne Quay told WWD the partnership has been very rewarding. “We are honestly so inspired to work with Mountain Dew and work with a brand who thinks like this. When does that happen? When it comes down to it, it’s a soda company and us winning design awards, ” said Quay, referring to the Silver A’Design Award the VFILES and Mountain Dew wearable tech pieces received last year.

Happy Holidays From JLG!

The Very Hungry Caterpillar Show Gets Rave Reviews in London

After making its London debut at the Ambassador Theatre in the West End last year, The Very Hungry Caterpillar Show is returning to London to rave reviews. The show is running from now until January 2018 and is based on four magical Eric Carle books: The Very Hungry Caterpillar, The Artist Who Painted a Blue Horse, Mister Seahorse and The Very Lonely Firefly. Time Out London recently called the show “a pure, kid-quelling joy,” with  “plenty of colourful puppets, dancing and music to entrance youngsters.”

In addition to the London production, the critically-acclaimed show has been performed around the world with productions in New York, Dallas, San Francisco, Australia, along with touring productions in the U.S. and the UK. The show, created by Jonathan Rockefeller, features 75 colorful puppets inspired by the colorful collage-style artwork in Eric Carle’s timeless stories.

The Very Hungry Caterpillar Show is just one way The Joester Loria Group has extended The World of Eric Carle brand. As the exclusive brand licensing agency for The World of Eric Carle, JLG has paired the brand with more than 135 licensees and promotional partners.