Animal Planet to Release Interactive Apps

The Joester Loria Group is pleased to share the partnership between our client, Discovery Communications, and Cupcake Digital, Inc. for the creation of a series of original, deluxe activity apps for preschoolers and kindergarteners under the Animal Planet brand.

 The first interactive activity app is Animal Planet’s Hide & Seek Pets featuring images of domestic pets including dogs, cats, birds, fish, rabbits and turtles. Young learners will engage in a story infused with stimulating activities that help them look beyond what they already know about each animal. Using the interactive format, children can develop vocabulary skills through various games, puzzles, tracing, sequencing and sorting activities.

 Cupcake Digital has identified a need for tools that help parents prepare their children for new Common Core State Standards being adopted in 47 states in the 2013 and 2014 school year. The Common Core standards are designed to prepare children in grades K-12 for college, careers and a global economy. The Animal Planet series of apps will focus on bringing to life the exciting world of animals, species and habitats in playful games that encourage learning.